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VIENNA, 24 April 2025 – Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has deepened its presence in the Italian iGaming market through a significant partnership with Betfair, a key brand within the Flutter Entertainment group. The launch, executed via Greentube’s Capecod aggregation platform, brings a rich portfolio of top-performing titles to Betfair’s in-house platform.
This collaboration marks a strategic expansion, delivering a blend of new and fan-favourite games to Italian players. The offering includes recent hits such as Piggy Prizes™ Wand of Riches™, Charmin’ Lady’s Boom™, and Piggy Prizes™ Wish of Riches™, all renowned for their engaging gameplay and feature-rich design.
Joining these are enduring classics like Book of Ra™ Deluxe, Book of Ra™ Deluxe 10, and Lucky Lady’s Charm™ Deluxe, titles that have consistently proven popular with Italian audiences and are staples of Greentube’s acclaimed content library.
By partnering with Betfair, Greentube gains access to one of the most recognised brands in global gaming, enhancing its reach and reinforcing its strategy to work with tier-one operators in regulated markets.
The integration is facilitated through Capecod, Greentube’s dedicated aggregation platform in Italy, which streamlines content delivery for operators and eliminates the need for direct library integration.
David Bolas, Commercial Director at Greentube, expressed enthusiasm about the launch:
“By partnering with Betfair, we are not only further expanding our presence in Italy, but also reinforcing our commitment to deliver a premium, innovative gaming experience to a dynamic and growing market.
This collaboration with Flutter, a global leader in gaming, is a testament to our shared vision for expanding this partnership. We are thrilled to offer Betfair players the opportunity to enjoy our world-class content, and we look forward to seeing this partnership thrive.”
The move underscores Greentube’s dedication to delivering market-leading content across Europe and beyond, further cementing its role as a driving force in the digital gaming sector.
