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Golden Whale, a provider of machine learning-driven optimisation and decision intelligence for the iGaming industry, has announced a partnership with House Advantage Fund (“HAF”), co-managed by Discerning Capital and PVX, a specialist provider of non-dilutive user acquisition funding for regulated iGaming and social gaming companies.
The collaboration introduces a new approach to scaling operations by combining Golden Whale’s predictive artificial intelligence and machine learning models with HAF’s funding capabilities. The aim is to provide operators with both the capital and operational control needed to accelerate growth without diluting founders’ ownership.
By connecting increased marketing investment with continuously learning optimisation models, operators can expand more efficiently while maintaining visibility over performance, efficiency and long-term player value. The combined approach is designed to strengthen growth by aligning acquisition and retention strategies through data-driven decision-making.
The partnership uses predictive insights into player value and churn risk, alongside AI-driven customer value maximisation tools, to direct investment more effectively across the player lifecycle. This creates a closer link between user acquisition and retention efforts while supporting more precise performance management.
Eberhard Dürrschmid, CEO at Golden Whale, said:
“This partnership introduces a new model for growth in iGaming. Operators have traditionally had to think about funding and optimisation as separate challenges, but bringing the two together changes the equation. By combining non-dilutive capital with continuously learning decision models, we are giving operators a way to grow with greater speed, more precision, transparency and far stronger control over the outcomes that matter.”
Davis Catlin, Managing Partner at Discerning Capital, added:
Our strategy is clear: we bring the financing to companies and we partner with other groups who can bring their expertise to our borrower partners. We have gotten to know Eberhard and the team at Golden Whale very well over the past few years and believe they will bring tremendous value to our partner companies. It is a clear win-win: by helping companies optimize player behaviour more efficiently, Golden Whale enables our partners to generate higher returns on marketing and grow their businesses even faster. By creating partnerships, we can seamlessly offer our borrowers “Scale in a Box” with capital and the best-in-class tech partners around them.”
