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27 May 2025 – Golden Whale, a leading provider of AI and machine learning (ML) solutions for the iGaming industry, has announced a strategic partnership with Swiss Casinos in a move that will see advanced data science technology integrated into one of Switzerland’s most trusted gaming networks.
Operating both a prominent chain of land-based casinos and its digital platform, swisscasinos.ch, Swiss Casinos is a household name in the Swiss gaming landscape. In a bid to remain at the forefront of innovation, CEO Marcel Tobler is championing a data-driven transformation that promises to redefine player engagement and retention.
Enter Golden Whale—a company renowned for transforming complex datasets into actionable insights through its AI- and ML-powered platforms. By embedding Golden Whale’s cutting-edge systems into its operations, Swiss Casinos is set to unlock the full potential of real-time, automated decision-making and personalized player experiences.
This partnership complements Swiss Casinos’ existing collaboration with Playtech, a London-listed gaming technology provider, and adds a new layer of precision and intelligence to its digital operations.
At the heart of Golden Whale’s offering are two proprietary technologies:
Foundation, an AI engine that delivers granular behavioral insights.
LOOPS, a semi-automated ML system that enables continuous learning and iterative improvement.
These tools empower operators to make accurate predictions about user behavior, enabling optimized retention strategies and dynamically personalized rewards.
Key Benefits of the Integration Include:
AI Tools that Learn and Improve Over Time: Drive campaign performance with predictive analytics on customer LTV and ROI, optimizing results with every iteration.
Real-Time Incentive Personalization: Adapt bonus offerings and engagement strategies based on individual user profiles and activity patterns.
In-Session Churn Prevention: Detect signs of churn and proactively intervene while the user is still online.
Eberhard Dürrschmid, CEO at Golden Whale, commented:
“As one of Switzerland’s most established casino brands, we’re honoured at the trust Swiss Casinos has placed in our solutions and can’t wait to explore how we can take their operations to the next level. Through our combination of AI and machine learning, we’ll provide tailored recommendations, insights and enhanced platform control that boost both acquisition and retention while provably generating the maximum uplift.”
Marcel Tobler, CEO at Swiss Casinos, added:
“Incorporating the latest AI and ML technology is mandatory for businesses aiming to remain competitive in today’s iGaming landscape, so we’re delighted to be partnering with Golden Whale to stay ahead of the game. By using their advanced suite of data-driven tools on our network, we’ll be able to provide a more personalised service to players that promotes sustained engagement and a better all-round user experience.”
With implementation now underway, both parties are enthusiastic about the potential impact of the partnership and confident it will mark a major milestone in the evolution of Switzerland’s iGaming sector.
