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Glitnor becomes LCKY Group as company enters next growth phase

15 January 2026 – Glitnor has announced that it is rebranding as LCKY Group, marking the next phase in its evolution as an entrepreneurial iGaming company focused on regulated markets.

According to the company, the new LCKY Group identity brings the parent organisation closer to its established portfolio of consumer-facing brands. It also reflects the clarity, ambition and pace that define the group today, creating a stronger platform for international growth.

LCKY Group brings together a portfolio of leading online casino brands — Lucky Casino, Happy Casino, Flax Casino, VeraJohn and One Casino — as well as its in-house game studio, Swintt.

With a strong people-led culture and a proven track record of building and scaling operations in regulated environments, the group states that it is well positioned to accelerate its momentum across key markets.

To mark the launch, LCKY Group will host an exclusive event during ICE Barcelona on 19 January, bringing together partners, clients and industry peers to celebrate the company’s next chapter.

Richard Brown, CEO of LCKY Group, said:

“This is a natural evolution of who we already are. LCKY Group is a clearer expression of our ambition, our culture and the brands we are building. We are confident in our direction and excited about what comes next.”

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Ingi Thor Arngrímsson
Ingi Thor Arngrímsson
Ingi is the Editor in Chief of iGamingToday.com, where he keeps a close eye on the stories, regulations and industry moves shaping the global iGaming sector. With a particular interest in gambling regulation, he’s always looking for the next story worth telling and the developments that deserve a closer look. Outside of iGaming, life is a mix of family time, growing his own vegetables and getting outdoors for a bit of hunting. Whether he’s tracking down a story or something in the wild, curiosity tends to keep him busy.

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