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GiG and GRAN|MADRID Forge Ahead with Cutting-Edge iGaming Partnership

Gaming Innovation Group (GiG) has reinforced its long-standing collaboration with Gran Madrid | Casino Online, securing a key partner’s transition to its state-of-the-art iGaming platform, CoreX. This move underscores GiG’s commitment to continuous product innovation, ensuring its partners remain competitive and primed for success in the evolving iGaming industry.

Leveraging Advanced Technology for Future Growth

As one of the most prominent land-based and online casino operators in the Iberian Peninsula, GRAN|MADRID has relied on GiG’s technology since 2016. With this latest upgrade, the operator will benefit from CoreX’s enhanced scalability and AI-powered solutions, including LogicX for risk management and DataX for advanced data insights. These tools will enable the operator to streamline operations, boost player engagement, and enhance risk assessment. Furthermore, GiG’s platform offers an extensive selection of localized casino content and payment solutions, key elements for attracting and retaining players in the Spanish market.

Enhanced Risk Management and Data Capabilities

A major advantage of this strengthened partnership is the integration of GiG’s sophisticated risk-scoring system and advanced data capabilities. By harnessing big data and third-party integrations, GRAN|MADRID can dynamically evaluate player risk levels, allowing for more personalized and secure user interactions.

Commitment to Long-Term Success

GiG’s focus on fostering strong, long-term relationships with its partners is evident in a series of high-profile contract renewals over the past year, including agreements with Betsson and LuckyDays. The transition of existing partners onto GiG’s most advanced iGaming framework highlights the company’s ability to drive continual success for its operators through cutting-edge technology.

Market Influence in Spain

With a deep-rooted presence in the Spanish market, GiG plays a pivotal role in powering the online operations of leading land-based casinos. Currently, over 9% of Spain’s regulated online gaming market runs on GiG technology, solidifying its influence in the region.

Executive Insights on the Partnership

James Coxon, Chief Operating Officer at GiG, emphasized the significance of the transition:

“The migration of Gran Madrid |Casino Online onto the CoreX platform is defining evidence of the  continuous commitment everyone has at GiG to delivering cutting-edge solutions that drive real value. I’ve always believed that success depends on adaptability and innovation, and our role is to ensure our partners have access to the very best technology to remain at the forefront of the market. GRAN|MADRID’s continual evolution with us reinforces our shared vision for sustainable online growth, powered by flexible, AI-driven, and data-rich solutions.”.

José Félix Herreros, Country Manager at GRAN|MADRID, echoed this sentiment, stating:

“Our partnership with GiG has played a key role in strengthening our online presence, complementing our land-based heritage with a cutting-edge digital experience. GiG’s technology and commitment to innovation continue to provide us with the flexibility and advanced tools needed to optimize our online operations. We look forward to continuing this successful collaboration as we drive further growth in the Spanish market.”

Looking Ahead

This latest move not only strengthens GiG’s position in the industry but also highlights the company’s unwavering dedication to equipping its partners with the most innovative and efficient iGaming solutions available.

Source: gig.com

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Ingi Thor Arngrímsson
Ingi Thor Arngrímsson
Ingi is the Editor in Chief of iGamingToday.com, where he keeps a close eye on the stories, regulations and industry moves shaping the global iGaming sector. With a particular interest in gambling regulation, he’s always looking for the next story worth telling and the developments that deserve a closer look. Outside of iGaming, life is a mix of family time, growing his own vegetables and getting outdoors for a bit of hunting. Whether he’s tracking down a story or something in the wild, curiosity tends to keep him busy.

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