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MILAN, Italy & NEW YORK, US – 4 August 2025 – Genius Sports Limited (NYSE:GENI) has announced an exclusive long-term partnership with Serie A, granting the company the rights to capture, distribute, and commercialize official data and low-latency betting video streams from Italy’s top football competitions through the 2028/29 season.
Under the landmark agreement, Genius Sports becomes the sole distributor of official data and international streaming rights for every Serie A, Coppa Italia, and Supercoppa Italiana fixture. The deal ensures Genius Sports’ global network of sportsbook partners receives the fastest, most accurate, and secure data, alongside premium video content.
In addition to live match data, Genius Sports will gain access to Lega Serie A tracking data for media purposes, enabling editorial enhancements such as broadcast augmentation, match reports, news content, and in-depth analysis.
The partnership will also focus on protecting the value of Serie A’s data assets, with both parties committed to implementing robust anti-infringement measures. These efforts aim to provide sportsbooks with uninterrupted and trusted access to premium content while upholding data integrity and protecting revenues for clubs.
The agreement further enhances Genius Sports’ content portfolio and will bolster the company’s BetVision platform — the world’s first interactive live betting product. Originally launched with the NFL, BetVision allows bettors to watch live games, view interactive stats overlays, customize their viewing experience, and place bets within a single interface.
Luigi de Siervo, CEO of Lega Serie A said:
“Data and technology are transforming football, with growing importance across sport, media, and betting. That’s why we’re proud to announce a landmark agreement with Genius Sports who, in recognition of their visionary technology, will now become the sole authorized distributor of official Lega Serie A data and international streaming rights for betting operators through the 2028/29 season.
In this rapidly evolving market, this partnership ensures only verified, official data is commercialized — protecting fans, preserving integrity, and defending vital revenue for clubs. It’s a decisive step in our fight for legality and a call to lawmakers to support the rights of leagues and the safety of bettors.”
Mark Locke, CEO of Genius Sports said:
“We’re proud to announce our partnership with Serie A, one of the most prestigious football leagues in the world, and the most important sport in the largest sports betting market in Europe. With Serie A now secured, Genius Sports commands the most valuable rights portfolio in global sports betting — spanning the NFL, Premier League, and top-flight Italian football. We are not riding momentum; we’re driving it. Our technology, scale, and execution are unmatched. Guidance will be updated to reflect this positive commercial performance.”
