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Brazil – GANHEI has renewed its partnership with FIRST.bet, bringing the sportsbook technology provider back as the brand’s sportsbook partner as it continues to strengthen its sports betting offering for players in Brazil’s regulated market.
Under the renewed agreement, GANHEI will continue using FIRST.bet’s fully managed sportsbook platform. The solution combines competitive odds, extensive pre-match and live betting markets, localized trading, and the performance needed to support Brazil’s high-volume betting environment.
Built for the Demands of the Brazilian Market
FIRST.bet already supports a broad portfolio of operators across Brazil, giving the company extensive experience in one of the world’s most competitive betting markets. Its platform has been tested under real operating conditions, handling peak traffic, intensive live betting activity, and the technical and regulatory demands required in the country.
The partnership also allows GANHEI to tailor the sportsbook experience to its own brand while relying on FIRST.bet for the underlying technology, trading services, and operational support.
Tom Light, Founder and CEO of FIRST.bet, said Brazil remains one of the most challenging sportsbook markets globally, where players expect competitive odds, fast performance, and a comprehensive live betting experience. He noted that GANHEI already knows the platform well and said the company’s decision to return reflects confidence in the technology FIRST.bet has developed. He added that the team remains focused on helping GANHEI compete successfully in the market.
Raul Oliveira, CEO of GANHEI, said the operator understands what Brazilian bettors expect, including competitive pricing, speed, platform stability, and a strong live betting product. Having previously worked with FIRST.bet, he said the company already knows the quality of both the technology and the people behind it. According to Oliveira, the renewed partnership provides the flexibility and product capabilities needed to enhance the customer experience while supporting the company’s next phase of growth.
Supporting Future Growth
The renewed collaboration is intended to strengthen GANHEI’s sportsbook offering in a market where product quality plays a direct role in attracting new players, improving retention, and supporting long-term business growth.
