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Dec. 22, 2025 — Gamzix is closing out 2025 after a year marked by strong portfolio performance, operational upgrades, and broader distribution, as the Malta-based game provider reports solid growth across key commercial and product metrics.
The company stated that the results were driven by a combination of high-performing releases, focused mechanics, targeted promotional activities, and deeper collaboration with platform and aggregator partners.
GGR tops 65% across portfolio
According to Gamzix, total gross gaming revenue (GGR) across its portfolio increased by 65% year-over-year, with engagement-led initiatives playing a measurable role in attracting new players and sustaining activity across markets.
Aleksandra Kozymir, Head of Account Management at Gamzix, said the year’s performance reflected both the strength of the content and its execution.
“In 2025, we saw strong GGR growth across the portfolio, with total GGR increasing by 65%,” Kozymir said. “This result was driven not only by our top-performing releases, but also by targeted promotions and our annual Spin-o-Mania tournament. Across all our games, 54% of players who joined Spin-o-Mania were new to our titles.”
Portfolio performance and premium player appeal
Gamzix said 2025 was defined by consistency across its catalogue, with several titles delivering stable results across markets and player segments. Among the top-performing games of the year were Coin Win: Hold the Spin, 3×5: Hold the Spin, Sunny Coin 10,000: Hold the Spin, and Coin Win 2: Hold the Spin.
The provider also highlighted a clear premium segment, with certain titles attracting higher average bets. These games were ranked highest by average wager size.
Alla Datsiuk, Account Manager at Gamzix, said this segment confirmed the studio’s ability to appeal to high-intent players.
“Gamzix’s highest average bet segment was driven by titles like Jack O’Wild and Sticky Coin: Hold the Spin, confirming strong appeal among premium users and consistently high-intent traffic,” she said.
Mechanics that shaped the roadmap
On the product side, Gamzix said a focused set of mechanics helped define its 2025 roadmap. Core concepts such as Hold the Spin and centre-locked characters acting as both Wild and Collector featured prominently across the year’s strongest releases.
Daria Danchuk, Account Management Team Lead, said these mechanics delivered the most reliable KPIs across the portfolio.
“In 2025, our top-performing game mechanics, like Hold the Spin or a centre-locked Joker acting as both Wild and Collector, set the direction for our roadmap and consistently delivered the strongest KPIs across the entire portfolio,” she said.
Technology upgrades and faster production
Behind the scenes, Gamzix said it made significant changes to its production and technology workflows in 2025. The company launched a new game stream, expanded its production teams, and optimised its art and animation pipelines.
Game Director Denis Shcherbak said that those changes directly translated into faster delivery and stronger releases.
“We’ve launched a new game stream, expanded our production teams, and plan to nearly double their scale in 2026, enabling faster delivery and true parallel development,” Shcherbak said. “By optimising our art and animation pipeline, we’ve cut asset optimisation time and reduced game weight by 15%. The result is our strongest lineup to date, with seven of our top ten performers this year coming from 2025 releases.”
Partnerships and distribution growth
Gamzix also continued to broaden its B2B footprint during the year, securing new and extended partnerships across platforms and aggregators. Key partners in 2025 included RiskCherry, SoftGamings, Alea, VeliGames, The Bet Brothers, and Hub88.
James Davies, Head of Commercial at Gamzix, said the expansion strengthened the company’s market access and compliance reach.
“Key new and expanded partnerships in 2025 further strengthened our commitment to compliance, increased our visibility to new markets, and opened additional growth channels for our games,” Davies said. “The foundations are now laid, ready for a breakthrough year in 2026.”
Brand, marketing, and industry recognition
The company’s progress was also reflected in award wins, including Symphony Spinner by Slootso, Best Rising Star at Malta’s iGaming Excellence Awards, and Best Game Soundtrack for Book of Zulu at the SiGMA Awards. In addition, Olga Ashykhmina, Head of Brand at Gamzix, was named among the Top 50 Masters of iGaming Marketing by iGaming Express.
“Our 2025 marketing efforts showed how creator-led campaigns and consistent brand storytelling can drive both performance and recognition across the industry,” Ashykhmina said. “These awards confirm that our focus on quality, consistency, and product identity is resonating with both players and partners.”
Looking ahead to 2026
With a stronger portfolio, upgraded production capacity, and an expanded partner network, Gamzix said it enters 2026 positioned for faster growth and closer collaboration with operators. The company has already prepared a new game roadmap, which it plans to unveil to partners at ICE Barcelona 2026.
