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19th May, 2026 – Games Valley has named Tereza Melicharkova as its new Marketing Director as the next-generation iGaming aggregator continues to expand its international presence and strengthen its position in regulated markets.
Melicharkova joins the company with extensive industry experience, having previously led marketing efforts for several established suppliers, including Elantil, Glitnor Group, Swintt and Relax Gaming.
Throughout her career, she has earned recognition through shortlist appearances at major industry awards while also building a strong professional audience on LinkedIn, where she frequently discusses branding, leadership and developments across the iGaming sector.
In her new role, Melicharkova will focus on enhancing Games Valley’s brand visibility, supporting the company’s commercial growth and communicating its distinct approach to aggregation.
“Tereza is one of the most recognisable and respected marketing leaders in iGaming, and we are thrilled to welcome her to Games Valley at such an important stage in our journey,”
said Ariel Reem, CEO at Games Valley.
“Games Valley is building something very different in the aggregation space, and Tereza is the perfect person to help us spread the word.”
Tereza Melicharkova, Marketing Director at Games Valley, added:
“Games Valley has the energy, ambition and product thinking that make this such an exciting opportunity. This is a company with strong technology, a bold leadership team and a genuine appetite to challenge how aggregation is done. I’m excited to help shape the brand, tell that story and support the company’s next phase of growth.”
Melicharkova’s appointment comes amid broader changes to the company’s executive leadership team, following the arrival of CEO Ariel Reem in September last year and Advisory Chief Strategy Officer Robert Dowling in February.
The latest appointment follows continued momentum for Games Valley in regulated markets. The company’s aggregation platform is designed to help operators integrate content efficiently, improve performance and gain access to real-time insights through a scalable and flexible solution.
In addition to expanding its casino content portfolio, Games Valley is also enhancing its live casino aggregation offering, giving operators streamlined access to premium live casino experiences through a single integration.
