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August 26, 2026 – Content aggregator Games Valley has appointed former Aristocrat Interactive and Pariplay executive Jorge L Morales as its first Director of Americas, further strengthening its leadership team as part of its ongoing growth strategy.
Based in the United States, Morales will oversee Games Valley’s commercial operations across the Americas. His responsibilities will include growing the company’s operator partnerships, developing customer relationships and supporting its expansion throughout the region.
The appointment forms part of Games Valley’s continued investment in experienced industry professionals as it works towards its vision of Smarter Aggregation.
More Than Two Decades of Industry Experience
Morales joins Games Valley following his role as Commercial Director at Aristocrat Interactive. He previously held senior commercial positions at Pariplay, Continent 8, Playtech and Microgaming.
His career spans more than two decades, during which he has worked with operators and suppliers across regulated markets.
Ariel Reem, CEO of Games Valley, said:
“Jorge brings an exceptional combination of industry experience, commercial expertise and a deep understanding of what operators need from their technology and content partners. As we continue building Games Valley into the industry’s leading smarter aggregation platform, attracting people of Jorge’s calibre is a key part of that journey. His track record across some of the sector’s most respected companies speaks for itself, and his appointment will be instrumental as we expand our footprint across the Americas.”
Jorge L Morales, Director of Americas at Games Valley, added:
“Games Valley has built a highly compelling proposition by combining premium content with the technology, transparency and hands-on support operators need to grow. I am excited to join the company at such an important stage of its development and look forward to helping accelerate its commercial expansion across the Americas.”
Games Valley Continues to Expand Leadership Team
Morales becomes the latest addition to Games Valley’s team as the company continues making strategic hires to support its growth plans.
In recent months, Games Valley has expanded its commercial, financial and marketing leadership, including the appointments of Robert Dowling as Chief Revenue Officer and Tereza Melicharkova as Marketing Director.
The company is bringing together professionals from across the iGaming industry as it invests in both its technology and the expertise required to support operators.
Games Valley aims to help operators launch more quickly, improve commercial decision-making and generate greater value from their content strategies. As it continues its expansion across regulated markets worldwide, the company sees building its team as a central part of delivering its Smarter Aggregation strategy.
