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Games Inc has entered into a partnership with CasinoFriday and its sister brands, extending the reach of the studio’s slot portfolio across key markets including Finland and Norway.
The agreement brings together Games Inc and CasinoFriday around a shared emphasis on entertainment, simplicity and the player experience. CasinoFriday targets distinct market audiences and is supported by a team of more than 50 employees, with a stated focus on providing quality products and tailored gaming experiences.
For Games Inc, the partnership represents another step in its distribution strategy as the studio looks to work with operators seeking games that feature clear themes, distinctive visual identities and content that can be positioned effectively to players.
Games Inc Targets Further Distribution Growth
The collaboration will see Games Inc content made available through CasinoFriday and its sister brands, strengthening the supplier’s presence with an operator focused on market-specific casino experiences.
Fiona Hickey, CEO at Games Inc, said:
“CasinoFriday is a really exciting partner for us because they clearly understand that casino entertainment needs to feel fresh, simple and enjoyable for players.
Their brand has personality, their market focus is clear, and they are building experiences that are tailored rather than generic. That matters to us, because Games Inc is in a very similar phase of thinking: how do we build games that are easy for operators to promote, easy for players to understand, and still have enough character to stand out?
Finland and Norway are important markets for us, and we see strong potential for Games Inc content with partners who care about clarity, entertainment value and long-term player experience. This is another partnership that feels like the right fit, not just another launch. We are excited to see our games go live with CasinoFriday and its sister brands and to keep building the relationship from here.”
The deal forms part of Games Inc’s broader commercial strategy, which centres on developing operator-first relationships while building a portfolio of games designed around clear hooks, reliable delivery and entertainment value.
CasinoFriday Adds Games Inc Content Across Casino Brands
CasinoFriday said the addition of Games Inc complements its approach to selecting content for the different audiences served by its casino brands, including CasinoFriday, BetFriday, Shotz and Pelipeto.
Marcus Fabricius, Head of Casino at CasinoFriday said:
“We are pleased to welcome Games Inc to our content portfolio across our casino brands. Our focus is on building casino experiences that feel engaging, smooth and relevant for the
players in each market we serve. Games Inc brings content with clear themes, strong characters and a straightforward entertainment appeal, which fits well with how we think about game selection across our brands such as CasinoFriday, BetFriday, Shotz and Pelipeto.We are always looking for partners who understand that good content needs to work for both players and operators. Games Inc’s approach is practical, creative and easy to connect with, and we look forward to seeing how their games perform with our audiences.”
