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2nd October 2025 – Games Global has unveiled The Price is Right™ Gold Blitz Ultimate™, a custom-built online slot developed exclusively for BetMGM, one of the leading iGaming and sports betting operators in the United States. The new title brings together the cultural influence of the legendary game show with the proven performance of the Gold Blitz Ultimate™ engine.
The bespoke release was developed by Games Global’s exclusive studio partner, Fortune Factory Studios, under BetMGM’s multi-year IP agreement with Fremantle. The collaboration has resulted in a high-energy game environment that reflects the vibrancy of The Price is Right, the longest consecutively running game show on television.
By tapping into the show’s enduring popularity, Games Global expands its portfolio with a product designed to resonate with players across the U.S. market. Gold Blitz Ultimate™, the latest evolution of the widely recognized Gold Blitz™ brand, underpins the game, showcasing its versatility and continuing to deliver value across bespoke and network-wide launches.
This release builds on Games Global’s strategy of combining global IP with established game mechanics to deliver immersive, engaging content. It also marks the continuation of a successful partnership with BetMGM, following previous bespoke table game projects and the exclusive U.S. launch of Gold Blitz Ultimate™ earlier this year.
Joann Pierce, Chief Commercial Officer at Games Global, said:
“This is a significant milestone in Games Global’s US operations. The Price is Right is a household name in the States, and this release has the potential to unlock an entirely new audience of players.
BetMGM is a valued partner with an established foothold in the market, and the continued strategic collaboration enhances our visibility in a key jurisdiction, while strengthening their local casino offering with unique content.”
Oliver Bartlett, VP of Gaming Product & Content at BetMGM, added:
“Games Global is a proven expert in producing memorable titles inspired by entertainment brands. Pairing an iconic gameshow like The Price is Right with the powerful Gold Blitz Ultimate™ mechanic adds to the premium only-at-BetMGM content that players have come to expect.”
