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In this special video feature, John Wright from Statsdrone and Marcin Kumiega from Voluum join us to discuss how data, technology, and partnerships are shaping the future of affiliate marketing and user acquisition. The conversation highlights the shift toward smarter tracking, more efficient campaign management, and the growing importance of owning and understanding first-party data.
Looking ahead, they share perspectives on the trends that will define the next phase of iGaming – from diversification of acquisition channels to the rise of new tools and approaches that help affiliates and operators scale effectively. And of course, we couldn’t resist touching on the vibrant city of Lisbon itself, with its food, wine, and unique atmosphere adding the perfect backdrop to the industry’s discussions.
