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Fortaleza Esporte Clube has announced that betting company Cassino.bet will be the club’s new master sponsor, signing a two-year deal until December 2026.
Historic sponsorship deal worth €11.5 million
The deal is worth just over €5.7 million annually, totaling around €11.5 million in today’s money. Present on the main kit, Cassino.bet will also have rights to other properties, such as press conference backdrops, banners, advertising panels at the club’s training center, and a social media content subscription. In addition, it will run special match-day advertising campaigns with fans and club members.
Multi-platform visibility and match-day activations
Casino.bet presence will extend beyond the team’s shirt, ensuring high visibility across a range of club assets. The brand will be present in key areas such as the club’s training ground, digital content, and promotional campaigns during matches.
Statements from Club Executives and Sponsors
“Announcing the largest sponsorship in Fortaleza’s history makes us very proud, but it is also a commitment to ensure that the brand that believes in the club can continue to grow alongside our team. The partnership shows that Fortaleza has become attractive for major brands to partner with our club in search of greater and better visibility“, says Marcelo Paz, CEO of Fortaleza EC SAF.
“The announcement of this partnership represents a watershed for the market, as we are talking about the largest sponsorship contract in the club’s history, exactly at a time when Fortaleza is consolidating itself as a national reference, and at the same time that our brands have reached significant levels since the beginning of regulation in the country. We are convinced that this will be a very successful partnership“, celebrates André Viana, CEO of Cassino.bet.
The expansion of Cassino.bet and Ana Gaming in Brazilian sports
Casino.bet belongs to Ana Gaming, which in addition to being the new sponsor of Fortaleza, also owns the brands 7K.bet and Vera.bet. After the regulation of betting in Brazil on January 1st of this year, it officially acquired the right to operate online games from the Brazilian Federal Government.
This will be Cassino‘s first exposure to football clubs, bringing relevance to the Ana Gaming group alongside the brands 7K and Vera. 7K, in turn, is a sponsor of Vitória, Mirassol, the São Paulo Football Federation, and the Minas Gerais Football Federation, in addition to having supported clubs such as Novorizontino, Operário, Athletic, Ituan,o, and Brusque. Outside of football, the brand has also sponsored the Brazilian Volleyball Confederation (CBV) and the Minas Gerais Footvolley Federation.
Expanding beyond sports: sponsoring SBT, Programa do Ratin, ho, and PaiN Gaming
In addition to football, Cassino.bet has expanded its presence in Brazilian media and esports. The cosponsors of SBT (Sistema Brasileiro de Televisão), one of the largest television networks in Brazil, competing with Globo and Record in terms of national audience. Through this partnership, the brand gains exposure to millions of viewers across the country.
In addition, Cassino.bet sponsors “Programa do Ratinho“, a popular and long-running variety show in Brazil. Hosted by Carlos Massa, known as Ratinho, the show features entertainment segments, audience interaction, news discussions, and comedy sketches, making it a widely recognized TV attraction.
Casino.bet has also entered the esports scene by sponsoring PaiN Gaming, one of the most successful and influential esports organizations in Brazil. PPainGaming competes in multiple games, with a strong presence in League of Legends (LoL) and Counter-Strike 2 (CS2). The organization has built a passionate fan base over the years, frequently competing at the highest levels of Brazilian and international eSports tournaments. By partnering with PaiN, Cassino.bet expands its reach into the rapidly growing gaming industry, connecting with younger, digitally engaged audiences.
Official Presentation of the Partnership
The official press conference to present the partnership will take place today, Friday (31), starting at 1:30 pm, Brasília – Brazil official time, at the Alcides Santos Center of Excellence.
Source: Terra, GMB, Veja
