for early access to the latest igaming videos!
and get the latest igaming news first!
17 June 2025 – GameOn, a leading marketing agency in the iGaming space, has announced the appointment of Michela Pace as Marketing Operations Manager within its rapidly expanding Fractional CMO division.
Pace brings with her a wealth of experience and a proven track record in the iGaming industry. She began her career in 2021 as a marketing intern at slot studio Swintt, where her talent was quickly recognised. This led to a full-time position as Campaign Coordinator, followed by promotions to Marketing Executive and then Marketing Manager — a role she held for two years.
During her time at Swintt, Pace played a key role in numerous high-impact marketing initiatives, including game launch campaigns, content planning, event organisation, merchandise management, and media partnerships. Her work contributed significantly to enhancing Swintt’s visibility across the industry through interviews, press releases, and editorial features.
In her new role at GameOn, Pace will support the wider CMO team, led by Head of Marketing Alex Wilson, and work directly with clients to deliver effective marketing strategies and campaigns.
Alex Wilson, Head of Marketing Division at GameOn, said:
“I’m delighted to welcome Michela to the team and for GameOn’s Marketing Division to benefit from such a passionate and talented marketer with tons of industry experience.
Michela played a central role in building Swintt’s profile in the industry from the ground up, experience that our clients will absolutely benefit from.
More than anything, Michela is a great person to work with, bringing enthusiasm and energy to the team. I’m really looking forward to working with her as we build out GameOn’s Fractional CMO offering and deliver value and results for our clients.”
Michela Pace, Marketing Operations Manager at GameOn, added:
“I’m over the moon to be joining GameOn. I’ve always admired the company, especially the incredible team behind it, and feel very lucky to be starting this new chapter with them.
I’m excited to work alongside the team and to support our clients by contributing to their strategies and campaigns. I’m also fortunate to be learning from the best in the industry while pushing creative boundaries as we continue to grow together.”
Her appointment marks another step forward in the evolution of GameOn’s Fractional CMO services, which continue to attract leading talent and deliver impactful marketing solutions for iGaming clients worldwide.
