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14 May 2025 – Fast-growing UK sportsbook and casino brand Midnite has announced the appointment of Andrew Mook as its new Head of Brand Marketing, continuing its push to become one of the most exciting names in the UK betting space.
Mook joins the innovative operator from Flutter, where he served as Head of Marketing Strategy & Planning, and previously held the role of Head of Creative Strategy at Sky Bet. His arrival marks the latest high-profile addition to Midnite’s leadership team, following the April appointment of Zach Amin – another Sky Bet alumnus – as Vice-President of Sportsbook.
In his new role, Mook will spearhead Midnite’s brand strategy and marketing efforts, focusing on raising awareness of its next-generation product among UK bettors. His remit includes shaping the company’s brand identity and building on recent marketing momentum, including a sponsorship deal with the 2025 World Snooker Championship and the launch of Midnite’s first-ever TV advertising campaign.
“Midnite is the most exciting name in UK betting right now,”
Mook commented.
“There’s a genuine ambition here to shake things up and do things differently. The opportunity to help shape the brand at this stage of its growth is incredibly rare, and I’m thrilled to be on board.”
Founded in 2018 by Nick Wright and Daniel Qu, the duo behind daily fantasy platform Dribble, Midnite is on a mission to disrupt the UK betting scene. With a sleek website and mobile app, the brand is focused on delivering a cutting-edge player experience and connecting with a new generation of bettors through bold, modern branding.
Co-founder and CEO Nick Wright added:
“Andrew brings a wealth of experience from some of the biggest names in the industry, but what really stood out was his passion for building bold, creative brands. As we continue to grow, having someone like Andrew to lead our brand marketing efforts is a huge asset.”
As Midnite continues its ascent in the competitive UK market, the appointment of Andrew Mook signals a strong commitment to investing in brand leadership and elevating the company’s presence among bettors across the country.
