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It announced the appointment of Marcelo de Ciccio to a key strategic position aimed at accelerating digital growth and performance of its platforms in that country.
De Ciccio has been appointed Head of Paid Search, APP, SEO & Referral-very much the man with the mandate to enhance paid customer acquisition, optimize channel efficiency, and drive overall digital marketing performance for the group within an increasingly competitive and regulated market.
The Challenge Ahead at Flutter Brazil
With 16 years of professional experience, Marcelo de Ciccio brings a strong background from Brazil’s startup ecosystem to the company, including leadership roles at companies that achieved unicorn status – startups valued at more than US$ 1 billion.
Working throughout his career with famous brands like Neon, Creditas, Loggi, Youse, Cora, and Porto Seguro, he has broadened his experience in performance marketing, digital acquisition strategies, and scalable growth models.
Beyond his corporate experience, De Ciccio has also been closely linked to the gaming and eSports universe, having managed the INTZ team, one of the most well-known Brazilian eSports organizations. This background adds a unique perspective aligned with the digital entertainment and gaming audience that betting operators increasingly engage with.
The Challenge Ahead at Flutter Brazil
He will be responsible for leading both paid and organic search strategies, app growth, SEO initiatives, and referral programs in his new role. This is so that there will be value for money spent on advertising, the installation of apps increases, and the conversion of an existing customer base into a more active referral channel.
“I am extremely excited to help bring and maintain the accelerated startup growth mindset into Flutter’s universe”, said De Ciccio.
“My focus is to give visibility and consolidate our strategic plans with a technical vision, especially in Performance, SEO, and Referral for Betnacional and Betfair in 2026, helping to build an even healthier and more solid path for the future”, he added.
The appointment reflects Flutter Brazil’s desire to further professionalize and optimize its digital channels at a time when efficiency, compliance, and sustainable growth have become central pillars for betting operators in the country.
About Flutter Brazil
Flutter Brazil is one of the biggest sports wagering ecosystems in the nation and was created by the merger between NSX Brasil, the Brazilian company behind Betnacional, and Flutter Entertainment, the global industry leader and owner of Betfair.
While driven by international technology and expertise, the Brazilian operation remains led by locals to ensure that the ‘DNA‘ of brands built for the domestic market remains national. The company combines advanced technologies with a deep understanding of the local audience for the purpose of safe, transparent, and responsible entertainment.
With the arrival of De Ciccio, Flutter Brazil underlines a serious performance-oriented growth, data-driven decision-making, and digital strategies at scale in line with the ongoing maturation of the market under a new regulatory environment.
Source: iGaming Brasil
