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New Zealand’s gambling scene might be heading for a shake-up. A government bill now sitting with the Governance and Administration select committee could open the door for licensed online casinos to advertise, something that’s been off-limits until now. If that happens, people can expect to see a lot more gambling ads popping up on their screens and airwaves.
Critics Fear Pushy Promotions
Community groups aren’t convinced this is a good idea. The main concern is the kind of advertising that would come with it—offers of free credit, flashy sign-up bonuses, and those constant push notifications designed to keep players hooked. These sorts of promotions often look harmless at first but can be especially tough on people already struggling with gambling habits. There’s also the problem of younger players being tempted by big bonus promises that turn out to come with heavy wagering requirements.
Another sticking point is money that currently flows into local sport and community groups. Right now, physical gaming machines provide a big share of funding for clubs and charities. If more players shift online, that money could dry up, leaving some organisations in a tough spot.
Industry Sees Growth Potential
Of course, the industry is looking at this from a different angle. TAB has made it clear it would like to enter the space, likely in partnership with British operator Entain, while global company SGHC has already backed the bill and even pushed for the licence cap to be lifted. Their argument is that people are gambling online anyway, so it’s better to allow local advertising under a regulated framework rather than leave players to unlicensed offshore sites.
The proposal does include geo-blocking to keep out illegal operators, though it’s widely acknowledged that those determined to bypass restrictions usually find a way.
For now, the committee is still hearing submissions, and no final decision has been made. But the debate is heating up quickly, and whichever way it goes, it’s clear the outcome will have a big impact on players, communities, and the gambling industry in New Zealand.
Source: gamblinginsider.com
