for early access to the latest igaming videos!
and get the latest igaming news first!
20th August 2025 – First Look Games, the London-based B2B marketing platform empowering iGaming game studios, has announced a new partnership with Zillion Games, the award-winning Cyprus-based game developer known for high-performing HTML5 slots and custom casino solutions. The partnership takes effect immediately.
Founded in 2018, First Look Games enables game studios to distribute certified marketing assets, demo games, and game information to a network of more than 1,000 approved affiliate publishers, collectively reaching over 40 million players worldwide. The platform provides advanced reporting tools, including Accuracy Management and Sentiment Analysis, offering unique insights to support game studio growth.
Established in 2021, Zillion Games has quickly gained a reputation for innovation and quality in online slots. With a portfolio of more than 50 titles, including Candy Stash Deluxe, Gems Sky, and Golden Dragon Deluxe, the developer supports 190+ currencies, including both fiat and crypto, and delivers its content to more than 900 operators globally. RNG-certified by iTech Labs, Zillion Games’ titles are available across Europe, Australia, New Zealand, Canada, Brazil, the USA, and other key markets. Its rapid growth has been recognized with multiple EGR award wins, including “European Casino Content Supplier Under 5 Years” at the EGR Europe Awards 2025 and “Rising Star” at the EGR Italy Awards 2024.
Through this new collaboration, Zillion Games’ complete catalogue is now available to First Look Games’ affiliate network. Affiliates gain instant access to promotional materials, demo links, and game information, enabling them to deliver accurate, engaging, and compliant content. The partnership is designed to expand Zillion’s market reach, drive growth in new jurisdictions, and set higher standards for compliance and review quality.
Partnership Benefits
Faster time to market for Zillion Games releases
Access to high-quality visuals, game sheets, and demo tools
Enhanced compliance and Accuracy Management features
Support for expansion into new regulated markets
The collaboration addresses the increasing demand for streamlined content distribution, giving affiliates immediate access to accurate marketing materials and compliance documentation to better serve their audiences while maintaining regulatory standards.
“Partnering with First Look Games is a powerful step forward for Zillion Games,”
said Tasha Sokolova, Head of Marketing at Zillion Games.
“Our mission has always been to deliver unlimited excitement and massive winning opportunities to players worldwide, and now we can extend that reach through a network of trusted affiliates who share our passion for quality and innovation. With First Look Games’ advanced tools, we’re able to launch games faster, maintain the highest standards of compliance, and connect with millions of players in new and exciting ways.”
Tom Galanis, Co-Founder and CEO at First Look Games said:
“We’re delighted to welcome Zillion Games to the First Look Games platform. Their recent titles have hit the mark with players and partners alike, combining standout gameplay with innovative features that set new standards in the market. We’re excited to support them on their journey by connecting them with our global network of affiliate publishers and provide them new data insights to support their growth.”
