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15 October 2025, London: Fincore has introduced a new brand identity and platform, Find It Within, marking a major step in how the company presents its technology and purpose to the iGaming sector.
A rebrand focused on technology and clarity
The new identity reinforces Fincore’s position as a modern technology partner for the industry.
The rebrand supports Fincore’s strategy to grow as a tech solutions provider for operators and B2B platform suppliers. The company helps partners modernise legacy systems, integrate technology, and accelerate development roadmaps. It also drives AI and data automation through clean, modular engineering.
As a result, the new identity highlights both Fincore’s technical precision and its commitment to building future-ready solutions. In addition, it reflects the company’s evolution toward a stronger focus on scalability and innovation.
Engineering precision meets creative energy
Find It Within reflects the balance between precision, creativity, and integrity. Mateja Popovic, CEO of Fincore, said:
“At our heart, we’ve always been a tech solutions company. This brand evolution makes that focus visible. It captures the precision of how we engineer and the fire that drives us to deliver for our customers in gaming.”
The Find It Within concept connects two key principles that define the company’s culture:
- Engineered Clean – systems built with clarity, structure, and discipline.
- Built With Fire – creativity, pride, and a drive to move the industry forward.
These values demonstrate how Fincore combines structured engineering with creative purpose. Moreover, they show the company’s ongoing dedication to innovation and integrity.
A brand built on integrity and purpose
The rebrand shows both what Fincore does and who it is. John Chyriwsky, Head of Marketing at Fincore, remarked:
“The purpose of this refresh isn’t just to communicate what we do, but to amplify who we are. Our team take great pride in clean engineering and are bursting with creative energy and a passion for getting things done.”
At the same time, the refreshed identity helps Fincore express its belief that the best systems, and the best people, are powered by integrity. Therefore, every project is designed to combine reliability with creativity.
Developed in partnership with Amigo
The rebrand was created with London-based agency Amigo Partnership.
The collaboration introduced The Core, a visual symbol representing integrity and intent. It also delivered a sharper brand voice that mirrors Fincore’s balance between precision and passion.
Furthermore, the partnership reinforced Fincore’s goal to present a clear, confident image while staying aligned with its technical heritage. Through this collaboration, Fincore successfully captured the essence of its mission and culture.
Moving the iGaming industry forward
Find It Within marks a new chapter for Fincore as it continues to innovate in gaming technology.
The rebrand reflects Fincore’s continued evolution as a trusted technology partner for operators and platform providers. In addition, it demonstrates the company’s focus on combining clean engineering, AI innovation, and creative energy to move the iGaming industry forward.
As a result, Find It Within not only represents Fincore’s transformation but also its lasting commitment to driving technological progress within the global gaming space.
