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FBM is gearing up for the new year in a very exciting way with a promotional campaign sure to fire up players throughout the archipelago. Known as “Race into Riches,” this month-long campaign will fire up at over 100 participating venues, offering a series of cash draws sure to inject new life into local bingo halls. From January 7 to January 28, the initiative represents the supplier’s first big engagement strategy of 2026, aimed at driving foot traffic and player participation right out of the gate.
It is structured as a set of escalating opportunities for players to win. Each of the participants in the eligible venue will be given an equal opportunity to join three different weekly draws that will lead up to the final grand draw event. In order to create a high incentive for regular players, FBM devised three tiers of prizes for the events: PHP 4,000, PHP 6,000, and PHP 8,000. The first draw for the week of January 7-9, followed by a second draw on January 14-16, and will continue with the third draw on January 21-23 and January 28, to keep the weekly draws going through January.
The Grand Finale and Partner Bonuses
The campaign will culminate with a very anticipated Grand Draw on January 30, where the prizes will be even larger, with lucky winners receiving PHP 6,000, PHP 8,000, or PHP 10,000. This tiered format is to build anticipation for the Grand Draw and keep players engaged with the hope of winning the highest prizes possible.
In addition to the prizes, the key venue partners are adding to the excitement of the campaign by providing their own incentive programs. The ECP Group is running a special linked draw with a prize pool of more than PHP 2 million in cash, greatly enhancing the jackpot for players in their network. Meanwhile, the Venezia Group is contributing a mix of lifestyle rewards, offering additional prizes that include grocery packages and an electric motorbike. These collaborative additions layer extra value onto the core FBM promotion, creating a more diverse and attractive reward ecosystem for players.
Mechanics and Locations
“Race into Riches” is structured to be decentralized in operation, wherein each bingo hall involved would draw its own winners within the promo periods specified. The promotion provides players from different regions with an opportunity to win locally, resulting in a wider reach of promo regions. The promotional campaign covers Metro Manila along with major cities and municipalities across Cebu, Davao, Pampanga, Bulacan, Cavite, Batangas, and Iloilo City.
All interested participants can check the full list of participating venues and the instructions on how to enter the promotion on the official website of FBM. That will ensure that the promotion is transparent and open to all qualified participants.
Racing to the Finish
With “Race into Riches,” FBM is laying down a challenge to the Filipino gaming community to start the year with momentum. Combining the weekly rewards that will provide players with the opportunity to win prizes, culminating in a grand finale where the top prize will be awarded, and partner sponsors will provide added bonuses to winners. Through this combination of reward programs, the supplier hopes to establish itself as the leader in engaging players beginning in 2026. The supplier’s primary goal for this promotion is to create an exciting and rewarding gaming experience and provide the opportunity for players to win significant amounts of money.
Source: Inside Asian Gaming (IAG)
