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FanDuel just unveiled Play with a Plan, a fresh responsible gaming push that weaves self-management tools right into every product, treating them as everyday features rather than side notes or rules to follow. The campaign nudges users toward smart, upfront choices about their betting, swapping out no-go warnings for ways to stay in control from the start. It’s part of an industry turn where consumer safeguards blend seamlessly into the app experience, making protection as routine as checking scores or placing wagers. Building on last year’s 41 percent surge in tool use—the highest ever—FanDuel aims to make planning as normal as buckling up, no matter a player’s spend or frequency.
Tools for Everyday Check-Ins
The foundation of Play with a Plan was created on top of My Spend in 2024 and allowed users to keep track of all their deposit and betting activities over varying time frames: weekly, monthly, or three months. Users can set loss limits, so they know their limit for each day, week, or month. When a user reaches a certain spending limit, they receive an alert warning. Users also benefit from Real-Time Check-In, which came out last year. This tool uses machine learning technology to determine the average amount each user deposits based on past trends and helps identify if someone is over their intended amount based on how they place wagers during sports games, horse racing events, and casinos. These features flip reactive fixes into proactive habits, helping all users reflect and adjust on the fly. FanDuel frames it as empowerment, not restriction, aligning with behavioral research for lasting impact.
Marketing Matches Product Push
To get the word out, FanDuel deploys TV spots, programmatic ads, social blasts, and audio campaigns, giving RG the same spotlight as big game launches. Multi-channel blasts normalize tools as must-haves, not add-ons. Parent Flutter’s Positive Impact Plan backs it with $100 million yearly for responsible gaming, underscoring big bets on protection amid growth. Sweepstakes with leagues drew 550,000 in 2025, with My Spend seeing 56 percent return tool use within 90 days—proof engagement sticks.
Advisors and Stories Reduce Stigma
FanDuel ropes in Keith Whyte for guidance, FanDuel TV’s “The Comeback” with ambassador Craig Carton, and “Trusted Voices” featuring ex-NBAer Randy Livingston and Anita Smith to spark open talks on addiction and recovery. These efforts cut shame, encouraging early help. The campaign fits regulated markets’ demands for baked-in safeguards, balancing business with ethics. Internal data shows sustained My Spend use post-sweepstakes, validating the approach. Play with a Plan sets RG as core DNA, from casual fans to regulars.
Source: Next.io
