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FanDuel Casino is stepping up its game by introducing a new rewards program designed to benefit its players. Launched this week, the FanDuel Casino Rewards Club is now available in New Jersey, Michigan, Pennsylvania, and West Virginia, allowing players in these regions to enjoy exclusive perks.
Through this program, players can earn points for every dollar they wager in real money. As they gather points, they unlock levels that offer various rewards. The Rewards Club also includes special bonuses each week and month, along with unique gifts for players celebrating their birthdays.
“At FanDuel Casino, we’re committed to delivering a thrilling experience, and with Rewards Club, players can now be rewarded for their everyday play,” said SVP of Casino Product Andrew Gradwell. “The program is designed to elevate the player experience—enabling customers to enjoy their favorite games while earning points, unlocking new tiers, and accessing greater rewards.”
Calling All Thrillionaires
Together with the launch of its rewards program, FanDuel Casino unveiled new content for its brand campaign, “Calling All Thrillionaires.” This week, the campaign debuted three fresh videos designed to engage audiences and promote the casino’s offerings.
These videos will be showcased as TV spots across New Jersey, Pennsylvania, and Michigan, reaching potential players.
FanDuel Casino VP of Marketing Daniele Phillips commented, “At FanDuel Casino, we know that the thrill comes from anticipating the win. The latest chapter of ‘Calling All Thrillionaires‘ brings the thrill of anticipation to life through Rewards Club. The campaign not only showcases our new Rewards Club offering but also demonstrates how FanDuel Casino continues to elevate the customer experience with innovation, loyalty, and nonstop entertainment.”
A busy year for FanDuel
FanDuel has been active this year, focusing on expanding its offerings for players in the North American regulated online casino markets. Recently, the brand launched a new rewards program aimed at enhancing player engagement and experience.
In December, FanDuel capitalized on its partnerships with the NBA by introducing NBA Super Slam, a basketball-themed slot game developed by White Hat Studios. This exclusive title is now available in various US markets and in Ontario.
Additionally, the casino has rolled out a progressive jackpot system known as FanDuel Casino Jackpots. This initiative stems from the company’s acquisition of BeyondPlay, a player engagement gaming company, earlier this year.
Source: SBCAmerica
Image source: FanDuel
