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In a coup for the licensed iGaming sector in Brazil, Evolution has formally opened its first live casino studio in São Paulo. The new cutting-edge facility is a strategic step forward for the global gaming provider, highlighting the company’s focus on local markets and validating Brazil’s increasing recognition as an online gaming giant.
A Solution Tailored to a Fast-Growing Market
São Paulo studio follows several months after the full regulation of online gambling in Brazil, which went into operation in January 2025. Evolution was the first licensed supplier to go live under the new legislation, positioning itself at the forefront of the industry’s evolution in the nation. The opening of the studio serves to further solidify the company’s long-term presence in Latin America.
By Evolution, the studio was specifically created to host the unique demands of Brazil’s licensed market. The building brings together the latest technology and has a highly flexible platform for the operators to provide localized content. This includes language and branding, but most importantly, customized gameplay experiences that target the Brazilian player.
Local Flavor with Global Standards
The new studio at opening features several native Portuguese-speaking blackjack tables, which it provides, such as Brazilian Blackjack, Classic Blackjack, and Infinite Blackjack. The games are available to professional dealers and reflect the vibrant and social gaming culture of games offered in Brazil.
In addition, Evolution has announced that international best-selling titles like Crazy Time and XXXtreme Lightning Roulette will be adapted and launched for the Brazilian market later this year. The games will be presented with fully localized graphics and UI to make them culturally relevant. ICE Fishing, Evolution’s flagship title for 2025, is also on the agenda, to be streamed straight from the new São Paulo studio and customized to suit regional tastes.
Creating New Standards in Localized Gaming
Evolution’s Director for Latin America, Natalia Torres, emphasized the broader significance of the launch: “We are thrilled to launch our first fully localized live casino studio in Brazil. This marks a significant milestone for Evolution, but also for the future of the regulated iGaming industry in Brazil. With our proven formats, robust local infrastructure, and uncompromising commitment to compliance, we are empowering operators to go live with content that resonates with Brazilian players.”
Torres highlighted the flexibility of the studio configuration, which facilitates full tailoring from dealer language right through to branding and marketing support.
“The new studio is a new gold standard for quality and localization in Brazil, allowing our partners to provide a premium, consistent, and highly engaging experience from day one“, she went on.
A Strategic Move with Regional Impact
Brazil’s entry into regulated internet gambling has attracted global attention, and the early exposure of Evolution with a domestic studio gives it a valuable first-mover benefit. With its reputation for innovation and operational control, the company is in the ideal position to dictate how the Brazilian market develops, offering enjoyment and certainty in a market that is still growing at a rate.
As the market expands, the São Paulo studio might serve as a template for similar businesses in other regions of Latin America, combining cutting-edge technology with deep cultural sophistication to deliver best-in-class gaming experiences.
Source: YogoNet
