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EveryMatrix has announced the appointment of Matías Montero as the new Managing Director for Latin America. The appointment should be seen as strategic in terms of bolstering the company’s presence in one of the most rapidly growing markets in the world when it comes to the iGaming industry.
In the context that Latin America is undergoing fast-paced regulatory evolution, coupled with an increasing need for innovative gaming products, the company.
A Strategic Appointment to Lead Regional Expansion
In his new position, Montero would be charged with extending the reach of EveryMatrix in Latin America and developing a regional hub to coordinate activities from a commercial, operational, and technological point of view. Montero would work from Buenos Aires, Argentina, and report to EveryMatrix’s global commercial leadership.
A point worth noting is that EveryMatrix has been emphasizing that its market entry is based on local expertise. This has been supported through the appointment of its new managing director for the region, allowing them to tailor their turnkey platform solutions to meet the needs of the Latin American market.
Two Decades of Industry Experience
Matías Montero has close to two decades of experience in the gaming and technology industries. Notably, he has over five years of experience as the Chief Operating Officer (COO) and Chief Revenue Officer (CRO) for Vibra Gaming. While at the company, he formed part of the founding team that grew the company’s presence throughout Latin America.
At Vibra Gaming, Montero was significantly involved in the expansion of in-house game development and the launching of a solutions division. The division offered bespoke platform technology based on the needs of regional operators, which again establishes its expertise in product and regional market expansion.
He brings experience in operating and driving growth, as well as knowledge of how to develop scalable solutions for emerging and regulated markets.
Executive Perspectives on the Appointment
Daniel Clark, the Chief Commercial Officer of EveryMatrix, emphasized the significance of the appointment: “We are delighted that Matías has joined our global commercial team as we expand our presence in Latin America with local expertise across multiple disciplines. Our approach to building markets always begins with attracting the best local talent, and I am confident that with Matías’ experience, connections, and deep knowledge, he will rapidly grow our turnkey platform offering in the territories we have identified as vital to our success.”
Clark’s comment illustrates the company’s commitment to leveraging global technology and regional knowledge for sustained and balanced growth.
However, Montero also shared his thoughts on becoming part of the company: “I am excited to join the company, and the timing could not be better, with many local and international brands needing to scale their operations as player volumes grow and demand for richer experiences increases, regulation continues to evolve, and more innovation is required to stand out.”
He added: “This is precisely where EveryMatrix comes into play, with proven turnkey platform solutions that deliver consistent results for the world’s largest brands, overcoming operators’ biggest challenges and taking customers to the next level. Everything is possible, and I look forward to expanding our presence across the region.”
Latin America as a Key Growth Market
Latin America remains an attractive destination for international suppliers as regulatory progress and engagement with players continue to improve. It is the ambition of EveryMatrix to position the company as a lifelong business partner for both well-established and up-and-coming operators across the Latin American landscape with its broad range of white-label platforms, content, and data-driven services.
Montero’s appointment signals a clear commitment to that strategy, combining global scale with strong local leadership to support the next phase of growth in Latin America.
Source: Focus LATAM
