The Lottery CX Summit returns for its second edition, shifting its focus toward the future of customer experience in the global lottery sector. Following a successful debut, the 2026 summit serves as a specialized forum for lottery professionals to tackle the evolving expectations of the modern player. It is co-located with the iGaming DACH Summit, Player Protection Summit, and the inaugural Racing & Wagering World Summit, making Vienna the absolute center of European gaming in early December.
Host: Eventus International.
Focus: The conference centers on customer journey innovation and demographic shifts. Key themes include strategies for attracting younger “Gen Z” players, the psychological motivations behind lottery participation, and balancing traditional retail models with digital-first distributions. Sessions also explore how stricter advertising rules and regulatory comparisons affect player retention and market growth.
Format: Hosted at the Hilton Vienna Park, the event kicks off on Day One with registration and an evening networking reception featuring signature cocktails at the venue’s vibrant bar. Day Two is dedicated to a high-impact agenda of keynote addresses, panel discussions, and an exhibition showcasing the latest retail and digital lottery technologies.
Audience: The summit is designed for state and private lottery operators, regulators, marketing executives, and CX specialists. It provides a crucial space for smaller lotteries to learn about pioneering distribution methods and for large-scale operators to share insights on maintaining loyalty in a competitive multi-vertical landscape.