The Entertainment, Attractions and Gaming (EAG) Expo is a major annual trade show in London for the out-of-home leisure, amusement, and low-stake gaming sectors.
Focus: EAG is the premier event for showcasing the latest innovations in coin-operated machines, amusement rides, FEC (Family Entertainment Center) equipment, and gaming machines. It is the core exhibition for the UK amusement and leisure industry.
Key Feature: The expo incorporates the London Casino & Gaming Show, which specifically targets the land-based casino and general gaming machine market, including products and services for UK casinos, arcades, and betting shops.
Audience: Visitors include arcade owners, operators, casino managers, leisure park managers, and suppliers of amusement, gaming, and leisure equipment. It is primarily a B2B marketplace for the land-based and machine-based gaming sectors.
Note: While it includes ‘Gaming,’ its main focus is on physical machines and amusements, making it distinct from many iGaming (online) conferences.

