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EstrelaBet has also merged into the newly formed holding company named Stellar Gaming. This was formed by the founders of the sporting company to mark the new era of teamwork in the Brazilian sportsbook and iGaming industry. A holding company was formed to combine two of the most famous local players in the industry, VUPI and EstrelaBet.
As opposed to being focused on consolidation through brand, Stellar Gaming was formed to facilitate the growth of each business individually, while also being able to retain its respective identities. Such an initiative is a reflection of the current trend that is being witnessed within the Brazilian sports betting market, which is currently transitioning into a more regulated and competitive era.
Governance, Collaboration, and Long-Term Vision
Fundamentally, the Stellar Gaming concern is based on strong governance principles and development integration. In the words of João André Gerçossimo, the Stellar Gaming concern was structured as a collaborative space as opposed to the traditional umbrella structure of a firm.
“Stellar Gaming was created as a collaborative environment to drive innovative solutions, expand best practices, and deepen our commitment to customers. More than bringing brands together, we built a structure that respects individual identities, promotes governance, and allows us to evolve with responsibility and consistency in an increasingly demanding sector”, said João André Gerçossimo.
As a development hub, Stellar Gaming promotes the pooling of knowledge from EstrelaBet and VUPI to undertake collaborative efforts in critical sectors like technology, regulatory compliance, data protection, product development, and Responsible Gambling practices. The intention is to make it easier, more efficient, and compliant with Brazilian laws and regulatory requirements.
Immediate Market Presence and Media Exposure
The formation of Stellar Gaming has contributed to direct market behavior. EstrelaBet and VUPI gained prominence on some of Brazil’s leading sports programming broadcasts, such as the Campeonato Paulista and Brasileirão, through CazéTV and sports broadcasts on TV Record. The brands further extended their footprint in the basketball sports genre through broadcasts of the NBA on ESPN. The brands sustain their positioning on leading sports properties.
These media partnerships increase the presence of the brand while positioning the group near major events in Brazilian sports and entertainment, an important aspect in securing loyalty in a competitive betting market.
EstrelaBet’s Role Within the Holding
With its participation in Stellar Gaming since its inception, EstrelaBet betters its future strategy and continues to play a pivotal role in developing a professional, trusted, and user-friendly iGaming environment in Brazil. As Brazil’s largest gamingtech company operating with a definitive national license, EstrelaBet certainly brings scale and integrity to the group.
The company has received recognition for its work. The awards the company has received include: Best Brazilian Sports Betting Operator and Rising Star of the Year Awards at SBC Awards Latinoamérica 2022, consecutive awards at the SiGMA Americas Awards in 2023 and 2024, and several awards in the year 2025, which include the BiS Awards in the categories of Best Action Against Gambling Addiction and Best Customer Service.
Responsible Gambling and Integrity as Strategic Pillars
Moreover, the inclusion of EstrelaBet in Stellar Gaming further supports the company’s focus on Responsible Gambling, ethics, and consumer protection. In collaboration with the FUMEC University, EstrelaBet launches innovative projects to combat pathological gambling, leveraging cutting-edge technology and promoting psychological care for gamblers.
Another important strategic focus is that of game integrity. The company has strong internal controls and partners with other global organizations, such as Genius Sports and the International Betting Integrity Association (IBIA), to prevent any instances of match fixing or irregular betting.
In 2023, EstrelaBet reinforced its global reputation by being the first Brazilian sports betting company to sponsor a FIFA event, the FIFA Women’s World Cup™, a historic fact for the Brazilian market.
By creating Stellar Gaming, it is evident that EstrelaBet and VUPI are showing that they are on the right track in terms of development and that they are striving to grow sustainably. With the development of the sports betting industry in Brazil, the holding model will make it so that the brands are better equipped to deal with the demands of the industry.
Source: GMB
