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EGB, the group behind leading entertainment brands like Esportes da Sorte, is pleased to announce its newest digital campaign, “Imagina Comigo” (“Imagine with Me“), in partnership with one of Brazil’s most popular influencers, Carlinhos Maia. The campaign introduces Lottu, the group’s newest digital entertainment platform, marking its official entry into the online gaming and leisure space with a focus on responsible and conscious entertainment.
A Fresh and Immersive Story
The “Imagina Comigo” campaign features the relaxed, humorous conversation between Carlinhos Maia and his friend, during which he shares his excitement at discovering Lottu. The colors, music, and energy surrounding him become more intense, signaling how Lottu makes digital entertainment come alive and become fun.
According to Darwin Filho, the CEO of Esportes Gaming Brasil, this campaign epitomizes the brand’s philosophy for a mix of technology, fun, and responsibility.
According to Darwin Filho: “Lottu symbolizes the perfect balance between innovation and mindful fun. The campaign invites people to imagine new ways of having fun, safely, and with purpose.”
The DNA of a Digital-First Brand
With vivid animation and a relaxed tone of voice, “Imagina Comigo” carries the young and cool seal of Lottu. It was created to engage digital-native audiences through credible narratives and intuitive design. Joining Carlinhos Maia as an ambassador is Raul Erlich, who will help the brand reach a wide range of audiences and communities on social media.
Marcela Campos, Esportes Gaming Brasil’s vice president, highlighted the company’s long commitment to Responsible Gaming: “Our goal is that Lottu be recognized as a trusted and innovative reference in the entertainment realm. We want users to have fun while knowing they’re using a secure, transparent, unique platform.”
Focused on digital media, “Imagina Comigo” further cements Esportes Gaming Brasil’s position as one of the main advocates for safe, regulated, and responsible gaming in Brazil. The campaign also speaks to the wider vision of EGB: combining innovation and technology with public trust for sustainable growth in the entertainment industry.
About Esportes Gaming Brasil
Esportes Gaming Brasil operates under an official license from Brazil’s Ministry of Finance through the Secretariat of Prizes and Betting (SPA/MF). This license covers all three of its brands: Esportes da Sorte, OnaBet, and Lottu, each with national coverage and a strong focus on user protection and innovation.
Beyond its business operations, Esportes da Sorte has become a key supporter of Brazilian sports and culture, sponsoring clubs like Corinthians, Ceará, Ferroviária, Náutico, and major cultural events like Galo da Madrugada, Recife and Olinda’s Carnaval, and the Festival de Parintins.
Meanwhile, OnaBet and Lottu widen the digital exposure of EGB with creative campaigns and influencer collaborations that engage with online audiences. With Lottu and the new campaign, Esportes Gaming Brasil proves once again that it is committed to innovation, inclusion, and responsibility, showing why it’s one of the major forces in entertainment technologies within Brazil.
Source: GMB
