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Tuesday, 15 July 2025 – Esportes Gaming Brasil, the powerhouse behind leading Brazilian iGaming brands Esportes da Sorte and Onabet, has named Rita Cunha as its new Chief Growth Officer (CGO). In her new role, Cunha will be tasked with driving the company’s organic growth, elevating commercial performance, and leading customer-centric, data-driven strategies across the group.
Cunha brings more than two decades of experience in e-commerce and technology, with a proven track record in scaling digital businesses and implementing high-impact marketplace strategies. Her past leadership roles include heading PicPay Shop at PicPay, as well as key positions at Mosaico (Buscapé), Zoom, Passei Direto, and Match.com.
“The iGaming sector is undergoing a period of rapid and highly competitive expansion,”
Said Rita Cunha.
“I’m excited to join Esportes Gaming Brasil with the mission of transforming data into agile decision-making, strengthening our owned channels, and creating experiences that maximize user value—from the first interaction to long-term relationships,”
Recognized for her strategic and data-focused mindset, Cunha has consistently delivered exponential acquisition, retention, and engagement results for high-traffic digital platforms—qualities that align with Esportes Gaming Brasil’s ambitions to consolidate its market leadership in Brazil’s regulated iGaming environment.
“Rita’s arrival reinforces our strong growth strategy grounded in technology, without compromising the user experience,”
says Darwin Filho, CEO of Esportes Gaming Brasil.
“Her experience with digital operations, combined with a 360° view of the customer journey, will be essential as we expand our market share in Brazil’s regulated environment.”
Cunha’s appointment marks a significant milestone for Esportes Gaming Brasil, underlining its commitment to innovation, performance, and player-first experiences as it continues to grow in one of the world’s most dynamic online gaming markets.
