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Revelers having Esportes da Sorte as a sponsor of over 100 street parties across Brazil will find Carnival 2025 to be unforgettable. The online betting site has recently become a major source of enthusiasm for this event, carrying its brand and presenting across several regions of the country using the new idea “I doubt you won’t have fun.” Furthermore, the website has become an official sponsor of the well-known Carnivals of Recife and Olinda, two of Brazil’s biggest and most traditional Carnival celebrations.
Sofia Aldin, CMO of Grupo Esportes da Sorte, says that taking part in Carnival offers a great chance to touch millions of Brazilians. “Carnival is the biggest popular festival in Brazil and the best opportunity to reach as many people as possible. Our presence at this celebration not only takes the brand to every corner of the country but also reinforces a connection with people amid fun, which also translates our concept – I doubt you won’t have fun. That’s because, in fact, at Esportes da Sorte’s carnival it’s impossible to stand still and not be filled with joy”.
Recife: Joy and Tradition with Unparalleled Activations
For the third year running, in Recife, the platform serves as the official sponsor of the City of Recife official carnival. In celebration, Esportes da Sorte has planned a set of activities meant to get partygoers involved differently. Known for its vibrant cultural heritage and the energy of the streets during Carnival, the city will offer custom presents, urban interventions, and Instagrammable displays that will appeal to both the most traditional and the most contemporary partygoers.
Between warehouses 13 and 14, Recife Antigo – a meeting point for thousands of people – will include mobile orchestras and a Ferris wheel that will enable revelers to watch the events from a special vantage point. Esportes da Sorte will alter the scene of the famous Chantecler Building with large screens and a massive clothesline.
Esportes da Sorte will also warm up the Recife celebrations by introducing João Gomes at the main stage at Marco Zero for a unique performance on February 28. Another major point will be the sponsorship of Galo da Madrugada, the most massive street block in the world, which will have its float, and Michel Teló, a singer who will start the celebration with his infectious energy.
Olinda: the roads where enjoyment and tradition converge
Esportes da Sorte is found in over 30 groups among Olinda, a city noted for its vibrant hills and customary street celebrations, including Homem da Meia Noite, Ceroula de Olinda, Elefante de Olinda, Pitombeira dos Quatro Cantos, and Bacalhau do Batata. To guarantee that partygoers can capture that one-of-a-kind moment with the most creative pictures, the platform has organized urban projects and unique installations.
One of the activations the public is most looking forward to will help to chill the people in the fiery heat generally connected with the Pernambuco Carnival. Strategically situated around the parades, the installation will offer entertainment and some respite for guests. The company promises to ensure entertainment by its always presence at many events, therefore deepening its relationship with Olinda partygoers.
Salvador: The Power of Axé with 17 Sponsored Electric Trios 9
One of the biggest and most energetic carnivals in Brazil, Salvador will also feature a significant Esportes da Sorte presence which will sponsor 17 electric trios of major Brazilian music stars. Bell Marques, Carlinhos Brown, Cláudia Leitte, Léo Santana, Babado Novo, É o Tchan, and Banda Eva are among the verified notoriety. Including influencers in the event will help the brand generate surprises and activations sure to energize the audience.
Exported da Sorte’s involvement in the Salvador Carnival will help the company to interact with many generations and audiences from all over Brazil in one of the most important music and entertainment events in the country thanks to its portfolio of well-known artists and bands.
São Paulo: Points of Interest for Every Kind of Taste
Including some of the most famous like “Se te pego” by Timbalada, 11 street fairs will be livened up by the brand in São Paulo; “Vem com o Gigante” by Léo Santana; “Bem Sertanejo” by Michel Teló; and also by Inimigos da HP “Toca 1 Samba aí“. Along with the street bashes, Galo da Madrugada’s customary participation will also bring the full energy of the biggest street party in the world to São Paulo’s capital.
In 2025 and for the Esportes da Sorte Brand, His is a Carnival.
With several creative activations and a significant presence at the main popular festivals in Brazil, the Esportes da Sorte brand has become one of the major sponsors of Carnival 2025. Traveling from Recife to São Paulo via Olinda and Salvador, the corporation has been able to investigate its idea of enjoyment and connection with the public, guaranteeing that partiers have a distinctive and unforgettable Carnival. As the brand claims, “If anyone doubts they will not have fun,” it is fair to suggest that everybody will have plenty of joy.
Source: GMB
