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With the backing of Esportes da Sorte, the Corinthians‘s master sponsor, striker Memphis Depay finishes five months since he was declared a reinforcement for Corinthians on September 2024, next Sunday (9). The Dutchman has changed things both on and off the field since his arrival, enhancing the performance of the team and supporting the marketing initiatives of the club.
Impact on the industry
Depay‘s on-field presence made him one of the team’s characters very swiftly. In the 2024 Brazilian Championship, Corinthians‘ revival depended largely on the number 10, which helped the team advance from 18th place to 7th place. The forward has already scored seven goals and offered five assists in 19 games for Timão, therefore supporting his value in manager Ramón Díaz‘s plan.
Memphis has been participating in a rotation started by the coach in 2025 to control the team at the start of the season, therefore lowering his number of showings. Still, the striker is a major player in the squad and a big name in Brazilian soccer.
The off-field influence helps to shape consciousness.
Besides the performance of the team, the Dutch star’s entrance has also affected Corinthians‘ participation in the commercial and digital context. The club’s social media posts have risen an astounding 915 percent since he was signed. Also in the Netherlands, his transfer had a significant influence, with a 400 percent increase in search for the term “Corinthians” on Google in the European country.
Memphis‘ influence has also touched global economics. His arrival opened up the opportunity for the club to sell the broadcasting rights for the Brazilian Championship to the Netherlands, therefore increasing the influence of the Corinthians brand outside of Brazil. His appearance has also spurred the development of a unique line of licensed items including mugs, caps, t-shirts, and the well-known headbands the forward usually wears on the field.
Esportes da Sorte, Corinthians’ main sponsor and in charge of arranging the player’s signing, started promo initiatives giving fans custom headbands to further solidify the link between Memphis and the Fiel Torcida.
What Esportes da Sorte does
Since they covered much of the forward’s pay and made his arrival at the Paulista club feasible, Esportes da Sorte had a significant influence on the signing of Memphis Depay. The sports betting firm has always intended to help sign a big name from the start of the Corinthians cooperation to affect the performance of the team as well as the media profile of the club.
COO of Esportes da Sorte, Ícaro Quinteiro, highlighted the negotiation’s strategy: “We had a very careful approach to bringing Memphis. We are pleased with the results we have achieved so far and we know the importance and impact that the arrival of a star of this magnitude represents, not only for national football but worldwide, making the club once again a protagonist in this business model.”
Concerning Esportes da Sorte
One of Brazil’s leading sports betting sites, Esportes da Sorte supports many teams and events in the nation. The company covers many sports including soccer, basketball, MMA, and many more, and provides a dynamic and interactive betting experience. It also supports numerous national sports projects that enable significant player signings and drive fan outreach campaigns. Esportes da Sorte underlines its major position in the industry using their relationship with Corinthians and the acquisition of Memphis Depay, which merges sports, entertainment, and creativity.
Corinthians‘ signing of Memphis Depay‘s success is a clear indication of the plan the team followed in conjunction with Esportes da Sorte. On and off the field, the Dutchman has become a major player, boosting the team’s performance and leveraging the club’s engagement on the international stage. The relationship between Corinthians and Esportes da Sorte offers a proven model that is helping “Timão” (One of the club’s nicknames) become a worldwide brand and enhancing greatly its sporting and business possibilities.
Source: Aposta 10, GMB
