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It is not that common to see a company in iGaming talk about a 10-year run. The space moves quickly and plenty of brands do not last that long.
Easygo is marking that milestone now, and the story is less about a sudden rise and more about steady building in the background while the industry took off.
Built early, scaled quietly
In 2016, the company was just four people working out of a single room on Queen Street. At that point, the wider iGaming boom had not fully kicked in. Stake had not yet become one of the biggest names in crypto gambling, and Kick was not part of the conversation around traffic and content.
Easygo was already there though, focusing on product and infrastructure rather than attention.
As the market expanded, the company scaled with it. It now has more than 750 employees in Australia and over 2,000 globally. Its products reach hundreds of millions of users, which puts it firmly in the layer of companies that power the industry rather than sit in front of it.
That position tends to get less attention, but it is also where a lot of long-term value is built.
The company is also preparing to move into a new space in Cremorne, an area that has turned into a hub for tech companies in Australia. It is a practical step that reflects how much the operation has grown since those early days in a single room.
Internally, Easygo is describing the first decade as just the starting point. That is easy to say, but in this case it lines up with what the company has actually done so far. It built early, scaled alongside the boom, and avoided relying on short-term trends.
In this industry, that kind of approach usually means one thing. The bigger moves tend to come later, once the foundation is already in place.
