Description
BETER Live is a prominent player in the online casino industry, specializing in live dealer games that deliver a dynamic and engaging experience for players. Although the studio emerged on the iGaming scene just a few years ago, it has already established itself as one of the leaders in the online casino game market, consistently delivering innovative solutions, customized games, high-quality streaming, sleek game design, and professional dealers.
This enterprise is the live division of the BETER Group, which encompasses BETER Sports, BETER Esports, and BETER Gaming. In 2021, the studio even launched an Academy for Dealers. You can find out more about the company here at iGamingToday.com.
Company Overview
BETER Live has two studios in Europe and Asia, boasts the Malta Gaming Authority license, and offers over a dozen live casino games. Aside from its live dealer products, the company produces customized games, tables, and studios upon request. For instance, customers can choose the game style and the color of the icons, decide on the dealer’s outfit, pick the game translation into one of 16 languages, and more.
It is remarkable how BETER has been able to secure some of the industry’s most prestigious awards despite being a relatively young company. SBC Awards 2022 honored BETER with Industry Innovation of the Year. At the same event, BETER received nominations for Live Streaming Product of the Year and Esports Supplier of the Year.
On September 10, 2024, Beter Live announced it would separate from BETER Group to pursue an independent path. The company rebranded to ICONIC 21, with the goal of creating unique games and content and implementing never-seen-before game features and formats. Additionally, they announced they would concentrate more on the live game show segment going forward.
The company has already inked several deals with prominent industry operators and announced its participation in renowned iGaming conferences, where it will advertise and present its innovative products.
| Company Name | ICONIC 21 (formerly BETER Live) |
| Founded | 2018 |
| Headquarters | Limassol, Cyprus |
| Game Offerings | Blackjack, Roulette, Baccarat, Top Card, SicBo, Esports |
| License | MGA |
| Official Website | www.beter.co |
BETER Live Game Portfolio
Live casino games are BETER Live’s flagship product. Within its first two years of existence, the developer launched several classic blackjack and roulette games. Intending to conquer the Asian market, BETER released its own versions of games like Teen Patti, Andar Bahar, baccarat, and Dragon Tiger.
Since its mission is to capture the attention of a new generation of players, the developer launched the Gravity series (Gravity Blackjack, Gravity Roulette, Gravity Sic Bo, and Gravity Auto Roulette) in 2022. Both Gravity Blackjack and Roulette have new multiplier systems and a multiplayer mode. All the games portray the cinematic atmosphere of a brick-and-mortar casino, ensuring the player has an unforgettable gambling experience.
Conclusion
Although BETER Live is a relatively new software vendor, it will undoubtedly become one of the industry powerhouses. With the new brand name, ICONIC 21, and innovative games, the company clearly aims to revolutionize the live dealer casino experience and provide its audience with something they have never seen before.
