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As buzz builds up towards the FIFA World Cup 2026, Casino City Center Rosario is reviving its campaign against problem gambling with the help of two legends of football: Angel Di Maria and Maxi Rodriguez.
This initiative represents the second phase of a campaign that was first initiated earlier in 2026 by the same casino. By using the faces of two former stars of the Argentine national team, City Center Rosario hopes to educate people on the dangers of problem gambling and underline the need for the prevention of gambling among underage players.
Campaign Launched at the Most Suitable Time
International tournaments are considered the best time for betting as millions of players worldwide join the action regardless of whether they have experience or not. Hence, this is the perfect time to launch any campaign aimed at educating people about responsible gambling.
City Center Rosario has decided to use the occasion to remind the audience of the legal, financial and even social responsibility players bear when gambling. The initiative will be carried out thanks to popular athletes of the sport.
Legendary Players from Rosario Joining the Campaign
The reason why City Center Rosario chose Di Maria and Rodriguez lies in the fact that both footballers come from the city and they were both stars of the national football team of Argentina.
For example, Angel Di Maria is a current member of the Argentine national team and a professional player in Rosario Central, which helped the country win the FIFA World Cup in 2022 and two Copa América. Maxi Rodriguez, in turn, is a historic figure for Newell’s Old Boys and also represented the Argentine national team from 2003 to 2015. The player even scored a winning penalty in the match against Holland during the FIFA World Cup 2014, helping his country advance to the finals.
Thus, by involving two legends of the sport, the casino managed to emphasize that the campaign concerns everyone in the city and people of all ages. Moreover, these players represent national football heroes, so they can promote a nationwide initiative as well.
Responsible Gambling as Key Focus for Operators
City Center Rosario emphasized that in this case, the initiative focuses on safe and regulated entertainment as well as the prevention of any gambling-related problems. In particular, as the company states, “In this second phase of the campaign, both figures once again joined the initiative to highlight the importance of promoting responsible and safe practices and to focus on a key message: betting is an activity exclusively for individuals over the age of 18.”
It is worth mentioning that the casino also promotes responsible gambling within online activities.
“Through various actions on our site, City Center Online reinforces and ensures safe and reliable play, always offering quality services“, stated the casino. “With this initiative, City Center Online reaffirms its commitment as a responsible participant in the industry, actively promoting a safe, transparent, and regulated entertainment environment.”
Growth of Awareness Initiatives Among Gamblers
This campaign represents another example of how regulators and operators pay attention to responsible gambling. Over the recent years, gambling has become increasingly popular in Latin America as countries introduced new laws that allowed operating land-based casinos.
Moreover, there has been a growing number of sportsbooks offering online services that allow people to place bets and take part in tournaments. Thus, there is a need for awareness initiatives in order to prevent gambling problems in the future.
Source: SBC Noticias
