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DATA.BET experienced a significant change in its market positioning strategy while taking part in SiGMA South America 2026. Coming back to one of the major iGaming events in Latin America, the company presented a more mature and diversified portfolio, indicating its transformation from the esports-first provider to a full-fledged betting ecosystem.
Having a bigger booth, DATA.BET demonstrated a complete sportsbook solution tailored for operators who want to join or expand their business in regulated countries, especially in Brazil.
Comprehensive Product Portfolio for Regulated Markets
At the event, DATA.BET showed its ability to provide a full package that includes traditional sports betting, esports, and virtual sports. Such an approach indicates that the company aims to assist operators with different product requirements within increasingly regulated markets.
An essential advantage of the company’s product portfolio is its GLI certification for Brazil. As a result, operators do not require any additional technical validation to launch a platform in Brazil. This certificate allows for faster entry into the market and reduced costs and effort related to the product launch process.
Product Innovations Focused on Player Engagement
DATA.BET also utilized the opportunity to present innovations to improve the user experience and engagement. Some of the improvements include new Statistical Widgets and the esports Timeline Widget. The new widgets allow for better data visualization and provide users with additional information.
Moreover, the company implemented useful functions such as One-Click Bet and Early Payout, which align with the current trend in the gambling industry.
Attendees also got access to preview an upcoming feature that will raise the level of player engagement standards.
Brand Experience and Market Presence
Apart from product innovations, DATA.BET paid attention to providing a unique brand experience to its booth visitors. The company implemented interactive elements such as a kinetic screen that attracted visitors’ attention and increased engagement during the event.
Also, DATA.BET organized cosplayers representing the characters Jinx and Ahri from the video game League of Legends, which became another element that could grab visitors’ attention and remind them of the company’s history as an esports-first provider.
Strategic Commitment to Brazil and Latin America
In her interview, Natalie Loshatynska, Head of PR and Marketing at DATA.BET, described the company’s achievements and plans regarding the expansion into Latin America and Brazil: “Returning to BiS SiGMA South America this year feels like a natural checkpoint for our team. When we visited BiS SiGMA South America last time, DATA.BET was an esports-focused company. Now, we returned with a full sportsbook solution enhanced by expanded coverage, local certification, and products and tools adapted for local clients. All these steps show the company’s commitment to establishing itself in Brazil as a leading supplier of betting solutions with experience in three betting verticals: esports, sports, and virtual sports.”
In addition, the company emphasized its commitment to Brazil in its press release: “DATA.BET continues to invest in its technologies and coverage to assist partners who aim to join one of the fastest-growing regulated betting markets in the region.”
Taking part in SiGMA South America 2026, DATA.BET showed its commitment to expanding its business beyond the esports vertical into other types of bets. The company has prepared customized solutions, become certified in Brazil, and developed additional betting-related products.
Source: FocusGN
