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Sportsbook solution provider DATA.BET has partnered with sports data supplier Odds Composer to beef up its basketball wagering options. The collaboration introduces additional basketball Player Props, deepening the market coverage available to operators across major competitions like the NBA. Adding these individual player-focused markets mid-season positions DATA.BET to capitalize on peak betting demand when the performance of players becomes the focal point of audience engagement.
The new Player Props line will introduce new markets and options for operators and is likely to allow them to build a more comprehensive betting product by allowing bettors to choose specific player outcomes and betting on player activity, as opposed to the previously limited team-focused wagering options. That inconsistency appeals to different bettor types, some want to follow individual stars, others want to build precise combinations through Bet Builder functionality that incorporates multiple player markets into a single bet slip.
Strategic Player Props Rollout Boosts Operator Engagement
For DATA.BET, the partnership serves a strategic purpose beyond just adding market variety. Player Props represent a core component of the company’s Bet Builder offering, which lets customers construct customized bets combining multiple selections. By expanding the basketball Player Props available in the system, DATA.BET strengthens Bet Builder’s utility and flexibility. Operators get a more comprehensive premium betting product across both pre-match and live environments, giving them competitive tools to retain players and drive engagement.
The timing of the rollout matters too. Mid-season NBA betting sees heightened engagement as storylines develop, injuries shift team dynamics, and star players enter hot streaks. Operators who can offer deeper coverage of these moments through expanded Player Props have an edge in capturing action during peak periods. DATA.BET’s integration with Odds Composer data means operators can provide reliable player markets for major competitions without having to build those data feeds independently.
Growing Market Depth as Competitive Necessity
DATA.BET Head of Sales Otto Bonning framed the partnership as essential to the company’s sportsbook evolution. He noted that expanding basketball Player Props represents an important advancement, enabling operators to offer more markets while strengthening Bet Builder functionality. That combination allows operators to deliver what Bonning described as a more profitable betting experience for their players while staying competitive in a crowded sportsbook market. The logic is straightforward, more betting options and better tools mean higher engagement and more wagers placed.
Odds Composer CEO and Co-founder Kevin Liivamägi emphasized the data supplier’s role in making this possible. He described the partnership as enabling DATA.BET to add reliable player markets for major competitions, allowing operators to offer deeper coverage during the seasons’ most important periods. Liivamägi’s framing brings forth that increasingly, the data suppliers function as the enabler for sportsbook platforms: they handle the complexity of gathering and maintaining accurate player statistics so that platforms can focus on presenting that data in ways bettors will find compelling.
Long-Term Growth Through Collaboration
DATA.BET characterized the partnership as a long-term collaboration reflecting commitment to market depth and sustainable growth. That language signals neither company views this as a one-off integration. Instead, they’re positioning it as the foundation for ongoing expansion of basketball betting options and potentially other sports. For DATA.BET’s clients, operators running sportsbooks, that commitment to continuous enhancement matters. In addition, this indicates that the platforms that have offered expanded Player Props will continue to grow based on market demands, and the continued evolution of these platforms will not be hindered once the initial implementation of Player Props has been completed.
Source: Inside Asian Gaming (IAG)
