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Leading Brazilian betting site Betsul has revealed the addition of a big name in sports communication to its list of brand ambassadors. Daniel Perrone, a journalist, author, and advertising expert, best known as one of the most powerful voices among São Paulo FC supporters, is now formally a member of the Betsul team.
Creating original material for Betsul’s social media platforms, engaging in events, and improving the brand’s relationship with Brazilian football fans will all be major responsibilities for Perrone. His arrival signals a planned step forward as Betsul keeps investing in developing closer ties with the football community.
This cooperation marks a significant turning point for Betsul, says Chief Operating Officer Andréia Oliveira. Daniel’s arrival reinforces our dedication to collaborating with experts having close ties to their localities. She said, “He is a superb communicator with a solid and well-known career among football supporters.”
Added Oliveira, “Bringing Daniel on board highlights Betsul’s core mission: to offer a relevant, trustworthy experience that perfectly matches the national passion for football.”
An Occupation Encircled by Football
Daniel Perrone has developed a great sports media career, gaining Brazil’s respect and credibility. Having worked on Globo Esporte’s blogging project for almost ten years, he had become a dependable voice for football fans. Further strengthening his relationship with the fans, he also showed up on the former Esporte Interativo channel’s “Fanáticos” broadcast.
Perrone became more visible in 2022 as the “purple sofa guy” on HBO Max’s coverage of the Paulistão quarterfinals, a widely accepted campaign among fans of São Paulo FC.
Leading the blog “São Paulo Sempre,” which is now among the most popular football sites in Brazil and has been under 100 since 2017, Popular works by Perrone are also two: “TRI Mundial” (2010) and “MorumTRI” (2020). Released on Prime Video in 2024, he most recently directed and scripted the documentary “Copa do Brasil – Tinha ought to be desta maneira.”
Revista Placar invited him, along with the other special guests, to choose the “Dream Team” of São Paulo FC in 2025, therefore confirming his influence inside the football community.
Expressing his excitement about this new chapter, Perrone stated: “I’m very happy to join the Betsul family. I live and breathe football 24 hours a day, driven by my passion for São Paulo FC and for the sport itself. Betsul strikes the perfect balance between fun and responsibility — exactly what I was looking for this year.”
He added: “I’m confident that this partnership will elevate my work even further, and that Betsul will bring even more quality to what I’ve been building. Let’s go!”
A Pioneer in Brazil’s Regulated Betting Market
Originally launched in 2019, Betsul rapidly became a household name in Brazil. It became the first betting site in the nation to receive the Reclame Aqui RA1000 Seal, a highly regarded award for customer service excellence.
Under the whole regulatory compliance, Betsul gives 24/7 customer service and runs campaigns encouraging responsible gaming. Registration (open for users 18 and older) gives players access to a wide range of sports betting choices, including national and worldwide leagues, online casinos, live casinos, and eSports tournaments.
Through strategic partnerships like the one with Daniel Perrone, Betsul strengthens its position as a top contender in the Brazilian market, driven by innovation, honesty, and a real relationship with the country’s unmatched passion for football.
Source: iGaming Brasil
