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The Brazilian basketball scene has welcomed a further major partnership, as Cruzeiro Basquete has announced a further sponsorship agreement, this time with 1PRA1, a completely regulated online gambling operator in Brazil, for a period of one year. This partnership will help the club in their 2025/2026 season of Novo Basquete Brasil.
A Strategic Alliance for Visibility and Engagement
With the recently signed agreement, 1PRA1 gets overall brand presence in different interaction points of Cruzeiro Basquete. The logo of 1PRA1 will be displayed on the back of the official jerseys of Cruzeiro Basquete, below their player numbers. The brand will also be seen in interview backdrops and courtside banners in home games.
In the online world, this partnership will also be extended to co-branded content on Cruzeiro Basquete’s official social networks. This will involve co-branded posts, among other features, as well as a special series of content focused on “Jogada 1PRA1” that aims to provide fans with exceptional plays, player-related content, and curated special collaborations.
Fan-Centered Activations During Games
In addition to being in plain sight, the agreement also brings dynamic in-game actions for fans who attend Cruzeiro’s home matches. These include “Desafio 1PRA1”, in which chosen fans engage in interactive tasks set to take place during halftime. There is also “MVP 1PRA1 BET” for every Cruzeiro match that wins, which honors the best-performing individual in a move that further integrates the brand in critical team outings.
Tiago Grecco, CMO of 1PRA1, asserted that “This partnership with Cruzeiro Basquete aligns with our brand’s mission of investing in projects that involve professional quality and, most of all, a connection with our fans.”
“Our sponsorship offer has potential for enhancing development in the club, and in the meantime, it provides value for our brand”, he said.
Cruzeiro Basquete’s Development Over
Cruzeiro Basquete has been experiencing a major revival since returning in the 2021-2022 season. Since then, it has been winning major titles, such as the 2023 Brazilian Championship and 2024 South American Cup. In season 2025/2026, Cruzeiro takes part in its inaugural season in NBB, having been a runner-up in Liga Ouro.
Kaká Carone, the team’s general manager, emphasized that 1PRA1 perfectly matches the profile of partners sought by the club, brands with professionalism, credibility, and relevance in the market. “1PRA1 fits perfectly into this profile, adding to our project and believing in the growth of basketball. We hope it will be a long-lasting partnership, with many positive outcomes for both sides, and that it will always strengthen the proposal of responsible entertainment, which is one of the pillars of the betting sector”, he affirmed.
Every promotional and advertising effort related to this agreement will comply with Brazil’s regulatory processes for gambling and sports betting, including 18+, responsible gambling, SPA, and CONAR.
Who is 1PRA1?
1PRA1 is an online gambling platform licensed by the government, established in Itajaí, Brazil, with a sole operation that focuses on live casinos. This company mainly targets high-stakes gamblers and distinctively differentiates itself in providing ethical, secure, and superior entertainment experiences.
Besides this agreement with Cruzeiro Basquete, 1PRA1 is also a major sponsor of Avaí FC. The company has a rather strong influencer campaign, partnering with Felipe Titto, an actor and entrepreneur, as their official ambassador. With over 500,000 followers on Instagram, it has established a strong online presence.
The company follows all of the new gambling laws in Brazil, as well as offers responsible gambling features such as deposit control, reality checks, and self-exclusion. The company is also a member of the National Association of Games and Lotteries (ANJL), which promotes integrity.
Source: GMB
