for early access to the latest igaming videos!
and get the latest igaming news first!
Chelsea Football Club has announced a new regional partnership with Roobet, a crypto casino that will be the official betting partner for Latin America and Canada.
Brand Expansion and Global Reach
Founded in 2019 by players, Roobet has established itself as one of the most innovative betting and casino platforms in the industry, powered by blockchain technology. The company aims to influence everyday life through the use of cryptocurrencies and create a differentiated experience for users. This partnership with Chelsea is a strategic agreement to expand the brand’s presence, especially in Latin America and the newly conquered Brazilian market.
The agreement allows Roobet to leverage Chelsea’s fan engagement through exclusive content, digital activations, social campaigns and special promotions. The partnership also provides Roobet users with the opportunity to participate in VIP experiences, attend games at Stamford Bridge and watch the team train at the Cobham Training Center.
The Impact of the Partnership
The collaboration between the two brands has benefits for both parties. For the English club, the partnership reinforces its global presence and generates new revenue opportunities through the rapidly growing crypto betting market. For Roobet, the alliance with one of the most important clubs in english football strengthens its reputation and helps to consolidate its brand in key markets.
“We are delighted to welcome Roobet as our Official Betting Partner and Regional Partner for Latin America and Canada. The passion for sport and entertainment across these 32 territories gives us an incredible opportunity to generate significant growth and offer personalized content and exclusive offers to fans and users,” said Casper Stylsvig, Chief Revenue Officer of Chelsea FC.
Anthony Brennan, Co-Founder and Head of Partnerships at Roobet, also commented on the agreement: “We are thrilled to partner with Chelsea FC and offer the club’s fans unique and unforgettable experiences. Our mission is to bring the evolution of iGaming to the world, and this partnership allows us to take our players’ experience to the next level.”
The Role of Cryptocurrencies and Blockchain
Roobet operates with the goal of driving the adoption of cryptocurrencies and blockchain technology in the online gambling and entertainment sector. The company is licensed in Curacao and has an active presence in several markets, including the Americas, Europe, Asia and Oceania. With a platform that offers over 6,300 iGaming games, as well as a sportsbook, Roobet has been an innovative force in the industry.
The rise of crypto gambling has been driven by the growing acceptance of cryptocurrencies as a payment method, offering fast, secure and anonymous transactions. In addition, blockchain technology ensures transparency and fairness in game results, something that is essential for user trust.
Roobet and the Future of iGaming
With rapid growth in Canada, Mexico and several South American countries, Roobet is positioning itself as the entertainment brand of choice for the new generation of gamers. The company offers viral games such as ‘Crash’ and ‘Plinko’, as well as seasonal promotions that keep players engaged.
Roobet has also invested in Web3 and innovative initiatives, such as its partnership with Snoop Dogg, reinforcing its position as a pioneer at the intersection of digital entertainment and iGaming.
The partnership between Chelsea FC and Roobet represents a strategic union between the world of football and the crypto betting universe. As Chelsea looks to expand its global presence and connect with new audiences, Roobet reinforces its position as one of the most innovative brands in the industry. With the promise of exclusive experiences and cutting-edge entertainment, this collaboration has the potential to redefine the way football fans and iGaming enthusiasts interact in the digital environment.
Source: GMB, Roobet
