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24th February 2025 – Leading iGaming supplier Push Gaming has officially entered the Bulgarian market through an exclusive partnership with Kaizen Gaming’s renowned brand, Betano. This strategic collaboration marks a significant milestone in Push Gaming’s continued expansion across globally regulated markets.
For the next 12 weeks, Betano will hold exclusive rights to Push Gaming’s extensive portfolio in Bulgaria, making it the first operator in the country to offer the studio’s acclaimed titles. Bulgarian players will now have access to Push Gaming’s biggest hits, including Razor Shark, Razor Returns, Jammin’ Jars, Big Bamboo, and Wild Swarm, with additional releases set to follow in the coming months.
This launch further strengthens Push Gaming’s relationship with Kaizen Gaming, a partnership that has already proven successful in key markets such as Greece, Denmark, and Brazil. The move also aligns with Push Gaming’s broader expansion strategy, having secured agreements with over 15 direct integration partners in 2024, with more to be announced later in Q4.
Fiona Hickey, Chief Business Development Officer at Push Gaming, expressed her enthusiasm for the launch, stating:
“Bulgaria is a territory we’ve been working on for some time, so it’s particularly pleasing to launch there with such an established and respected name as Betano.
We know the strength of our product, and allied with Kaizen Gaming’s prominent positioning across regulated markets, we can make the most of our regional entries. They’re a fantastic strategic partner to work alongside, which breeds exceptional confidence that every launch period will perform strongly.”
Echoing this sentiment, Evangelos Dedoulis, Director of Product, Gaming and Rewards at Kaizen Gaming, added:
“Push Gaming is responsible for some of the finest games on the market, and as such, we have been eagerly anticipating bringing them to our Betano platform in Bulgaria too. In other markets where we have integrated Push Gaming’s titles, the reception from our audience has been exceptional, and we expect the same in this case too.”
With this exclusive launch, Push Gaming continues to reinforce its position as a leading provider in regulated markets, promising an exciting period of growth and innovation for both the supplier and its partners.
About Push Gaming:
Push Gaming is a B2B online gaming and gambling industry supplier that produces quality HTML5 game content for online and mobile casinos. Composed of professionals from the land-based, internet, and mobile gaming industries, the team draws on its vast combined experience to create fun and exciting games with innovative gameplay and features that players love. With art and sound of the highest standard, excellence in development, and a focus on producing unique mobile game experiences, Push Gaming has emerged as one of the most exciting studios in the industry.
