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The Ministry of Health in Brazil has announced a new online initiative to inform the public of the dangers of playing online. The campaign will persist beyond the 2026 FIFA World Cup to help reduce the impact of gambling and improve access to mental health services for players and their families.
It is included in Brazil’s Unified Health System (SUS) and aims to combat “gambling disorder” through information and the provision of confidential specialist services. The World Health Organization (WHO) estimates that about 1.2% of all adults suffer from the condition.
The campaign also raises awareness of the negative impact of over-gambling, including the practices of illegal gambling websites that induce people to place more bets via bonuses, push notifications, live betting, and reward systems to generate more engagement.
Digital Self-Assessment and Mental Health Support
The new service will be offered on the Meu SUS website and mobile application, through login with a Gov.br account. In the platform, there is a mini-application called “Problems with betting games?”, where people can complete a confidential self-assessment.
When the questionnaire indicates that there is a moderate or high level of gambling-related risk, users are automatically directed to specialized mental health telecare services. Those who demonstrate lower-risk behaviors are given educational information and counseling around the Psychosocial Care Network (RAPS) in Brazil.
If in-person support is required, the Ministry advises individuals to go to a Primary Health Care Unit (UBS) where medical staff will be able to provide a first-line assessment, and if needed, refer to a Psychosocial Care Center (CAPS) for further treatment by a multidisciplinary team.
Ministry of Finance Expands Consumer Protection Measures
In parallel with the healthcare project, the Ministry of Finance is moving forward with improving consumer protection by way of their Centralized Self-Exclusion Platform. The system enables a person to choose to deny access to licensed betting companies by requesting it via their Gov.br account.
The self-exclusion system, once activated, freezes existing user betting accounts, blocks new accounts with the user’s tax identification number (CPF) and blocks targeted gambling advertisements from licensed operators.
In addition to supporting the government’s efforts to minimise gambling-related harm, the platform offers education on responsible gambling, financial education and mental health.
Public Health and Responsible Gambling Remain a Priority
This awareness campaign represents a shift in Brazil’s approach to the problem of gambling-related harm, which increasingly views the issue as one of public health and protection of consumers. Authorities seek to offer earlier intervention for those who have gambling-related issues with a combination of digital screening tools, access to psychological assistance, and self-exclusion options.
The move is part of a growing trend in the regulated betting market in Brazil and reflects the government’s commitment to regulating the industry while ensuring responsible wagering and the availability of public health services.
Source: iGaming Brasil
