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In a stunning display of Latin American resourcefulness, Brazil’s Betpass emerged as the winner at the iGB L!VE 2025 Pitch Competition in London. This is the first time that a Latin American startup has been crowned with the prestigious international award, outpacing international competitors and winning the £10,000 grant. The victory also came with high levels of international exposure and access to strategic investor networks.
The Pitch iGB L!VE is one of the most sought-after startup contests in the global iGaming schedule. From a few hundred applications worldwide, five were invited to present groundbreaking solutions to a group of investors, venture capitalists, and industry stalwarts. Betpass stood out for its affiliate management technology — a white-label, data-centric offering tailor-made for the growing requirements of iGaming operators.
Redefining Affiliate Marketing in iGaming
Betpass amazed the judges with AffiliaTech, its white-label performance marketing platform for handling affiliates, payments, fraud detection, and compliance. Scalable by design, the solution allows iGaming operators and affiliate networks to build branded, secure, and completely independent performance marketing infrastructures. Having full control of the data and no-code solutions, Betpass allows its partners to build trust and scale efficiently.
Today, over 20 partners in Brazil are already utilizing Betpass technology. The success of the platform is a testament to the increasing demand for sophisticated affiliate solutions in an increasingly regulated environment where transparency and operational skill come first.
A Victory for the Region
“This win does not belong to us alone — it is the outcome of the entire Latin innovation ecosystem“, said Betpass CEO Bruno Barroso. “It proves that we can compete globally with talent, vision, and courage. We are taking this recognition and converting it into more impact, more growth, and smarter solutions for our partners and the market“.
iGB L!VE win further reinforces Betpass’s position as one of the most promising iGaming technology companies and shows Brazil’s growing standing in global gaming innovation.
A Growing Track Record of Success
Betpass’s London triumph follows a series of significant achievements that make it meaningful and ascending:
- BiS/SiGMA Americas Startup Pitch Competition Winner (São Paulo, 2025) – Awarded with the “Most Promising Startup” title in the Latin American iGaming market.
- SBC Summit Americas Silver Award (Miami, 2024) – Awarded Casino Affiliate of the Year for performance, impact, and innovation.
- Top 12 Finalist at ICE Startup Pitch Competition (Barcelona, 2025) – Recognized at one of the world’s foremost iGaming events.
- Top 6 Finalist at BiS/SiGMA Americas 2024 – Voted as one of the most highly expected up-and-coming tech companies in the sector.
Scaling with Global Momentum
Off to an encouraging start from iGB L!VE, Betpass is poised to open up operations wider and welcome global clients. The firm is currently actively engaging with global stakeholders who are interested in secure, scalable, and brandable affiliate solutions within a highly regulated market.
While the iGaming industry watches Brazil rise as a technological giant, Betpass is proof that Latin America is no longer an emerging trend — it is among the region’s leading innovators in international gaming technology.
Source: GMB
