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A legislative proposal aiming to amend Brazil’s Sports Betting Law and introduce a country-wide ban on gambling advertising has moved forward in the Senado Federal. After gaining approval from the Committee on Science and Technology (CCT), the bill is set to be evaluated by the Committee on Constitution and Justice (CCJ).
If approved, the bill is likely to cause a substantial financial disturbance in Brazilian football. According to estimates, the top-tier clubs in the country’s national championship may suffer losses of over R$ 842 million.
The Weight of Betting Sponsorship in Brazilian Football
At present, sports betting brands are the most prominent force in the commercial environment of the Campeonato Brasileiro Série A. Roughly 60% of the top-tier clubs in the country’s national championship have betting brands as their principal sponsors on their jerseys.
Top Brazilian clubs such as Flamengo (Betano), Fluminense, and São Paulo FC (Superbet), Palmeiras (SportingBet), Corinthians (Esportes da Sorte), Botafogo (Vbet), Cruzeiro (Betnacional), and Atlético Mineiro (H2Bet) are some of the top clubs associated with betting sponsorship. Other clubs like Red Bull Bragantino, Chapecoense, Vitória, and Remo also have commercial ties with betting companies.
The ban on advertising would immediately impact these agreements, and the clubs might be forced to quickly change their sponsorship strategies in a highly competitive market.
Warnings of Financial Disruption
The economic effects are not a new concern. In 2025, several dozen clubs signed a joint manifesto stating that a complete ban on betting advertising could lead to an immediate loss of R$ 1.6 billion per year for the sports industry as a whole.
Bernardo Cavalcanti Freire, legal advisor to the Associação Nacional de Jogos e Loterias (ANJL), and partner at Betlaw, a law firm that specializes in the gaming industry, believes that the legislative efforts should be more specific.
“The abusive advertising and, above all, the advertising conducted by clandestine companies should be repressed”, he says.
A Ban Extending Beyond Stadiums
The ban proposed goes far beyond the sponsorship of sports teams. The ban will extend to television, radio, magazines, newspapers, and social media sites. Sports events, television programs, and live sports broadcasts will also be banned.
In addition, the bill will ban the pre-installation of betting applications on smartphones, tablets, and smart TVs. This is intended to reduce consumer interaction.
Nickolas Tadeu Ribeiro de Campos, chairman of the board at Ana Gaming, a holding company of betting brands, believes that balanced regulation is necessary.
“Clear and proportionate rules are essential to protect the public and to establish a transparent and sustainable market for all those involved”, he says.
As the bill advances to the CCJ, the question now is how Brazil can find a balance between consumer protection, market regulation, and the financial viability of its most popular sport.
Source: iGaming Brasil
