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17th October 2025 – Blueprint Gaming™ has strengthened its footprint across Europe after forming a new partnership with Veikkaus, the Finnish state lottery operator.
Through this collaboration, Veikkaus’ players across Finland now have access to Blueprint’s full game portfolio, including branded titles such as Rick and Morty™: Strike Back, The Flintstones™ and ted™ Afterparty, along with popular franchises King Kong and Fishin’ Frenzy.
Veikkaus, which comprises more than 1,200 iGaming professionals and places responsible gaming at the centre of its operations, oversees all gambling content in Finland — spanning lottery, casino, and sports betting. By integrating Blueprint’s library of feature-rich games, known for their vibrant visuals, engaging mechanics and immersive gameplay, the state-owned operator has further enhanced its diverse entertainment offering.
The agreement marks another milestone in Blueprint Gaming’s strategy to expand its global presence across key regulated markets and deliver its growing catalogue of content to new audiences worldwide.
Samuel Haggblom, Director of Key Accounts at Blueprint Gaming™, said:
“We are thrilled to join forces with Veikkaus, one of Europe’s most respected and responsible state-owned operators, in a move that significantly strengthens our presence across the continent.
Finland continues to stand as an exciting opportunity for Blueprint, and through this collaboration, we are bringing our market-leading portfolio, from much-loved franchises to our latest innovations, to a whole new audience of players.”
