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From April 7 to 9, the city of São Paulo will welcome one of the largest events in the global iGaming industry: BiS SiGMA South America by Softswiss. Taking place at Expo Transamérica, the event is likely to bring together key stakeholders from the sports world, finance sector, media industry, and the betting industry.
As the largest iGaming event in Latin America, the summit places Brazil at the core of the global debate about innovation, governance, and market growth in the betting and gaming industry.
High-Level Participation Across Multiple Sectors
The 2026 edition is likely to bring together key figures from across the industry. From the finance industry, for instance, key speakers at the event will include Isaac Sidney Menezes Ferreira, president of FEBRABAN; Ricardo Silva Siqueira, CEO of Caixa Loterias; and Ricardo Saad, president of COAF.
From the government side, key speakers at the event will include Fabio Macorin, subsecretary at the Secretariat of Prizes and Betting (SPA), which underscores the relevance of governance in the iGaming industry.
From the sports world, Michelle Ramalho, vice president of the Brazilian Football Confederation (CBF), and Caio Porto Ferreira, prosecutor at the Superior Sports Court (STJD), will be key speakers at the event.
From the media industry, Paulo Saad, vice president at Grupo Bandeirantes, and Vinicius Lummertz, at Exame Magazine and former Minister of Tourism, will be key speakers at the event.
A Platform for Debate, Innovation, and Governance
The event will include discussions on various themes through the three major stages. The discussions will include moderators, experts, and industry leaders on various important themes such as regulations, compliance, technological innovation, and responsible gaming.
The attendees will have the opportunity to access the detailed agenda of the events scheduled for the summit. The objective of the summit is to increase the knowledge of the industry while increasing the credibility and international significance of the sector.
International Scale and Impact
BiS SiGMA South America is a part of the SiGMA Group family of events. It is a well-known international gaming, betting, and technology events group with events in various international locations.
The 2026 edition of the summit is expected to host 18,500 attendees with over 400 exhibitors and sponsors, along with 250 speakers. The numbers not only highlight the scale of the event but also its international significance and importance.
Apart from the exhibitions, the summit also includes various award ceremonies and content sessions on various important themes such as operational strategies, technological innovation, and market trends.
Strengthening Brazil’s Role in the Global Market
The regulated betting sector is growing in Brazil. The events such as BiS SiGMA South America are playing a critical role in setting the standards for the sector while encouraging the association between the government and the private sector.
The events include regulators, operators, media, sports authorities, and many more. The events highlight the growth and maturity of the sector while emphasizing the importance of São Paulo as a strategic base for the future of iGaming in Latin America.
Source: BNL Data
