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Big Daddy Gaming® enters next phase of European expansion with Wildz Group partnership

16th January 2026 – Pioneering slots studio Big Daddy Gaming® has entered a new partnership with Wildz Group, marking another significant step in the studio’s European expansion strategy.

Under the agreement, Big Daddy Gaming’s slot portfolio will be rolled out across the Wildz Group network of regulated casino brands, giving the newly launched studio valuable exposure in some of Europe’s most established online gaming markets.

The partnership will kick off with an initial wave of Big Daddy Gaming® titles going live in early 2026, with further expansion planned across the wider Wildz Group brand portfolio throughout the year.

The deal underscores Wildz Group’s ongoing commitment to enhancing its content offering by collaborating with studios that showcase clear creative direction and strong operator value. For Big Daddy Gaming®, the partnership provides a powerful platform to scale its content across multiple European brands.

The agreement follows Big Daddy Gaming’s recent progress across several regulated markets in Europe, supported by a series of similar deals that strengthen its ambition to shake up the slots market with its Reel Fun Reel Value philosophy.

Erland Hellström, CEO at Big Daddy Gaming®, said:

“Going live with Wildz Group is a strong signal of where we’re heading as a studio. They operate at scale across regulated European markets and have a clear understanding of what performs long term, which makes them an ideal partner for our next phase of growth.

Our focus has always been on building games that players genuinely enjoy, without losing sight of operator performance. Seeing our early releases rolled out across Wildz Group brands gives us real confidence that our approach is landing as intended and sets a solid foundation for continued expansion across Europe.”

Sven de Waard, Head of Casino at Wildz Group said:

“Big Daddy Gaming’s early releases show a strong understanding of what players actually enjoy, paired with a commercial approach that gives operators confidence. This combination reflects exactly what we look for in a partner as well as demonstrating a studio capable of making a real impact in the slots market.

We’re looking forward to seeing how their titles are received across our brands and believe they will make a strong impression with players.”

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Ingi Thor Arngrímsson
Ingi Thor Arngrímsson
Ingi is the Editor in Chief of iGamingToday.com, where he keeps a close eye on the stories, regulations and industry moves shaping the global iGaming sector. With a particular interest in gambling regulation, he’s always looking for the next story worth telling and the developments that deserve a closer look. Outside of iGaming, life is a mix of family time, growing his own vegetables and getting outdoors for a bit of hunting. Whether he’s tracking down a story or something in the wild, curiosity tends to keep him busy.

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