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8 January 2026 – Pioneering slots studio Big Daddy Gaming® has unveiled a new major operator partnership with ComeOn Group, marking a significant expansion of its commercial presence across key regulated markets.
Under the agreement, Big Daddy Gaming’s full portfolio will be integrated across ComeOn Group’s extensive range of regulated brands, including Snabbare and Hajper.
Built around the philosophy Reel Fun. Real Value., Big Daddy Gaming’s content blends proven game mechanics with the studio’s signature humour and approachable style, aiming to deliver strong player engagement and long-term operator value.
As part of the partnership, ComeOn Group will gain access to a select number of Big Daddy Gaming’s debut titles, including its soon-to-be-announced initial set of games. These releases are designed to showcase the studio’s distinctive DNA, combining player-favourite features with Big Daddy Gaming’s creative twist.
ComeOn Group operates a broad portfolio of successful brands across Europe and beyond, with a strong focus on regulated markets and high-quality entertainment experiences. The partnership reinforces Big Daddy Gaming’s position as a disruptive new studio in an oversaturated market.
Content rollout is scheduled to begin in Q1 2026, pending final integration and regulatory approvals. The deal follows Big Daddy Gaming’s recent approval from the Swedish Gambling Authority, aligning the partnership with the studio’s broader expansion strategy across key European jurisdictions.
Erland Hellstrom, CEO at Big Daddy Gaming®, said:
“This partnership with ComeOn is a massive validation of our entire strategic model. Working with an operator of their calibre immediately establishes the commercial strength and broad appeal of our content and our platform’s stability.
We are excited to be launching our games across their influential brands this Q1 and cementing a long-term relationship built on mutual growth and disruption.”
Greg Kett, Director of Casino at ComeOn Group, added:
“We are delighted to be the first operator to bring Big Daddy Gaming’s content to the regulated Swedish market. This partnership aligns with our strategy to continuously enhance the player experience by integrating innovative and fresh content into our proprietary platform.
Adding such distinctive titles to our portfolio allows us to drive further differentiation in our offering, ensuring we provide our customers with high-quality entertainment that stands out in a competitive landscape.”
