On June 4th, 2025, BGaming will host TRUE WAYS, its inaugural online conference designed exclusively for executives and innovators in the iGaming sector. Scheduled from 3 PM to 5 PM CET, the event promises a fresh, impactful alternative to conventional industry gatherings.
Unlike traditional conferences that often rely on broad, formulaic presentations, TRUE WAYS is focused on delivering candid, experience-based knowledge. The agenda emphasizes actionable takeaways from professionals who have not only theorized about success—but achieved it.
Attendees can look forward to insights from a diverse lineup of industry experts, both seasoned veterans and forward-thinking newcomers. Among the confirmed speakers are:
Kate Puteiko, CMO, BGaming
Dmitry Belianin, Founder & CEO, Belianin Group
Yaroslav Babych, CCO, ZM Team
Kate Romanenko, Head of Commercial, Kendoo
Ataur Rosul Abeer, Senior Sales Manager, Slotegrator
Sasha Boerma, Commercial Director—Africa, Split The Pot
Shahar Attias, CEO, Hybrid Interaction
Marija Hammon, Brand & Marketing Consultant
Ivan Bilash, Director of Partner Operations, SOFTSWISS
These speakers will cover a wide range of vital topics shaping the future of iGaming. Sessions will delve into areas such as the evolution of the game provider business model, innovations in affiliate marketing, and strategic expansion in African and Asian markets. Discussions will also highlight the power of localizing brand messages, the impact of strong partner operations, and how personal branding can elevate C-suite leadership.
All presentations will be recorded, ensuring that registered participants can revisit key insights and strategies even after the event concludes.
At its core, TRUE WAYS is about fostering a culture of transparency, collaboration, and meaningful exchange. BGaming’s CEO, Marina Ostrovtsova, emphasized this commitment:
“At BGaming, we believe that growth thrives on collaboration and co-creation, and it is in this spirit that we have launched TRUE WAYS. We want to shake up the industry and inspire thoughtful, honest dialogue around the issues that people find important. With TRUE WAYS and its unique format, we believe we are achieving that goal. By offering a platform for success stories and honest assessments of failure, we aim to foster an environment of transparency and reflection that will benefit the wider industry.”
TRUE WAYS stands as BGaming’s call to the industry: a move toward more authentic engagement, deeper learning, and lasting impact.



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