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With group revenue rising 18.3% year-over-year to €293.7 million in Q1, Betsson Group has reported a strong start to 2025. The main driver of this development? Latin America, where revenues climbed an astounding 70.3% to €74.5 million, now accounts for 25% of total group revenue.
Emphasized by CEO Pontus Lindwall was the need for the area and the company’s long-term plan for geographica: “Early in the year was robust; high customer activity and ongoing Betsson profitable development defined it.”
A Profitable Beginning
Betsson set fresh highs in game activity and client deposits despite seasonal elements and less calendar days. Organic growth was 20%; casino and sports betting revenues grewby 18% and 22%, respectively. From 6.6% in Q1 2024, the sports betting margin climbed to 8.0%.
Other notable metrics include:
EBITDA: €77.7 million (up 9%), with a 26.5% margin
Operating profit (EBIT): €64.0 million (up 11%)
Net income: €48.4 million
Operational cash flow: €86.4 million (up from €50.0 million)
Active customers: 1.4 million
Net debt: -€177.8 million, reflecting strong liquidity
Lindwall said the main reason for lower sequential EBIT than in Q4 2024 was a normalizing of the sports betting margin, which had been very high at 9.8% in the previous quarter.
A Driving Force
Strategic wagers by Betsson in Latin America keep to yield profits. The group’s regional aspirations rest largely on its performance in Brazil, now running in a newly regulated industry. By four additional years on Boca Juniors, the company extended its shirt sponsorship contract in Argentina, therefore strengthening its brand presence.
To support regional activities, Betsson also opened a new office in Buenos Aires and made a technical debut in February 2025 to join the Paraguayan sector following the casino license acquisition at the end of 2024.
“Latin America remains a key growth region where we are continuously strengthening our positions,” said Lindwall. “We now hold local gaming licenses in 25 countries, and revenue from these markets grew by 60%, making up 59% of total Q1 revenue.”
Investments in Sports, Technology, and Products
Betsson is significantly investing in bespoke technology and consumer experience to help along its growth path. The business is improving its payment systems, AI-enabled processes, and more extensive sportsbook offering.
Along with this emphasis on products, there is also great dedication to athletic alliances. Betsson-backed team Racing Club de Buenos Aires defeated Brazil’s Botafogo in the Recopa Sudamericana during Q1. First in 35 years, OFI Crete FC, another partner, advanced to the Greek Cup final, the Betsson Greek Cup in Greece.
Confidently Negotiating Uncertainty
Betsson is confident in the resilience of its sector, even if worldwide economic uncertainty that including inflation worries and lower international trade, persists.
Lindwall said, “We’re monitoring macro developments closely, but, historically, demand for gaming products has proved fairly resilient to economic cycles.”
Looking ahead, the team still aims to benefit from the long-term, profitable development spurred by the structural change towards online gaming. Betsson is setting itself to head the next stage of digital gamblingespecially in developing and regulated markets like those in Latin Americawith its scalable model and significant worldwide footprint.
Betsson’s Q1 2025 suggests that the company is developing in addition to expandingembracing localization, rules, and invention as major success factors. Betsson is demonstrating that sustainable growth is feasible even in worldwide instability as Latin America clearly front and center of its plan and a tech-forward attitude directs its next actions.
Source: GMB
